Episode 168

📈 Attract Clients Fast: Proven FACTS System

Summary

  • 🎯 What is the FACTS System?
  • Jerome Lewis introduces the Fast Action Client Attraction Strategy (FACTS) — a proven 12-step system designed to help entrepreneurs, especially real estate professionals, attract clients, build authority, and implement effective marketing strategies fast.
  1. 🧠 Step 1 - Know Your Audience: Identify your ideal customer and create a detailed avatar. Understand their language, pain points, and desires. This foundational step informs everything else in your marketing.
  2. 📚 Step 2 - Lead Attraction Magnet: Develop a lead magnet using the “Truth Method.” Options include books (the top recommendation), checklists, free reports, videos, or eBooks. The book is emphasized as the most powerful due to its long-term value and authority-building effect.
  3. 📢 Step 3 - Ads and Outreach: Use Google, Facebook, or YouTube ads to reach new audiences. This is key when starting with no following. Your ad strategy must reflect your avatar's pain points and desires.
  4. ✍️ Step 4 - Main Sales Letter/Copy: Write clear sales copy that tells people exactly what action to take. Be specific and intentional in your calls to action—don’t leave people guessing.
  5. 🌐 Step 5 - Landing Page & Congratulations Email: Use distraction-free landing pages to convert better than platforms like Amazon. Replace “thank you” emails with “congratulations” messages to establish authority and celebrate client decisions.
  6. 📬 Step 6 - Follow-Up System: Develop a robust follow-up strategy. Jerome’s favorite? A monthly physical newsletter via direct mail. This creates differentiation and top-of-mind awareness in a crowded digital world.
  7. 🎁 Step 7 - Impressions That Stick: Deliver a “Shock & Awe” package—a professionally designed welcome box with books, planners, gifts, newsletters, etc. Start simple; version one is better than none.
  8. 📦 Step 8 - Placement in Customer Journey: Use the package at various stages: beginning, middle, or end of the client journey. It enhances relationships and positions you as a premium service provider.
  9. ✏️ Step 9 - Newsletter Strategy: Reiterate the importance of consistent newsletters. Regular communication builds trust, educates clients, and retains attention over time.
  10. 🧾 Step 10 - Sales Script: Maintain structured conversations using sales scripts. Scripts keep calls focused and effective without sounding robotic.
  11. 🛠️ Steps 11 & 12 - Custom Strategy Sessions: Tailor strategy sessions based on client needs—whether it’s goal-setting, launching a podcast, or creating a curriculum. These flexible sessions ensure support is highly personalized.
  12. 💡 Final Takeaway: Don’t wait for perfection. Start with what you have. Even Jerome’s first welcome package was a basic envelope. Just implement and improve over time.

Insights Based on Numbers

  • 12-Step System: FACTS provides a structured roadmap from idea to implementation.
  • 2X Emphasis on Newsletters: Highlighted twice to stress long-term impact.
  • 3 Custom Coaching Cases: Podcasting, coaching curriculum, and goal-setting are just a few ways FACTS adapts to individual client goals.

About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate, Marketing, and Implementation Perspectives For Real Estate Agents, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.