Episode 153

"๐ŸŽค Turning Expertise into Profit: How Lillian Chukwueze Leveraged YouTube and Published a Book ๐Ÿ“š"

Summary

  • ๐ŸŽ™๏ธ Introduction: Jerome Lewis presents a marketing case study featuring Lillian Chukwueze, a realtor who turned her expertise on YouTube marketing into a published book, both in digital and physical formats.
  • ๐Ÿ“– Lillian's Problem: Lillian wanted to share her knowledge about generating real estate leads through YouTube, but she needed guidance on how to turn her expertise into a digital product.
  • ๐Ÿ’ก Proposed Solution: Jerome and his team provided Lillian with marketing implementation coaching, helping her create and publish a book on YouTube strategies tailored to real estate agents.
  • ๐Ÿš€ Results: Lillian successfully published her book in both eBook and physical formats, which not only showcased her expertise but also boosted her conversion rates by 4-5%. Jerome emphasizes the importance of physical books in increasing conversions and generating more business.
  • ๐ŸŽค Speaking Engagements: In addition to her book, Lillian secured several speaking engagements to promote her services, extending her reach and credibility.

Insights Based on Numbers

  • 4-5% Increase in Conversions: By upgrading to a physical book, Lillian improved her conversion rates by 4-5%, demonstrating the value of tangible products in marketing.
  • Several Speaking Engagements: Lillian leveraged her published book to secure multiple speaking engagements, enhancing her authority in the real estate space.

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About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insiderโ€™s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industryโ€™s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp Universityโ€™s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.