Meet Brett Burky, a seasoned professional in the realm of Internet marketing. With a career spanning nearly two decades, Brett has honed his skills and expertise in SEO and Paid Search Marketing. Currently, he spearheads the marketing arm for Paperstac.com, a leading platform in the industry. In addition, Brett shares his wealth of knowledge as an esteemed SEO Professor at Full Sail University.

Join us as we dive into a captivating conversation with Brett Burky, a true authority in the world of Internet marketing. Discover his insights, strategies, and best practices that will empower you to navigate the ever-evolving landscape of digital marketing.

Get ready to unlock the secrets of SEO success and learn from the expertise of Brett Burky. Whether you're a seasoned professional or just starting out in the field, this episode promises to be an invaluable resource in your Internet marketing journey. 💡🚀

Welcome to The Real Estate Marketing Podcast, where we bring you industry leaders like Brett Burky to unravel the mysteries of digital marketing and empower you to achieve your goals. Stay tuned for an enlightening conversation filled with actionable insights and expert advice from Brett, your guide to mastering Internet marketing. 🎙️🌟

Mastering Internet Marketing: Brett Burky's Expertise

In this video, Jerome Lewis interviews Brett Burky, an expert in internet marketing and the marketing lead for Paperstac. Brett shares his journey from starting in SEO and paid search marketing in 2003 to co-founding and running Paperstac, a marketplace for buying and selling debt.

Conclusion

Brett Burky emphasizes the importance of continuous learning, adaptability, and strategic networking in mastering internet marketing. His journey highlights the value of creating and marketing innovative solutions, as well as the need for perseverance and strategic thinking in achieving long-term success in the digital marketing space.

Key points

🎯 Brett's Background: Started his internet marketing career in 2003, focusing on SEO and paid search marketing.

📈 Joining Paperstac: Met his business partner Rick by chance and joined Paperstac, attracted by the potential of the notes marketplace.

📊 Challenges in Marketing: Faced difficulties in creating a marketplace and achieving a balance between buyers and sellers.

🛠️ Innovative Solutions: Developed features like safe search and automated processes to enhance user experience on Paperstac.

📚 Market Evolution: Adapted to market changes, including a shift to digital transactions and the integration of electronic signatures and online notaries.

🚀 COVID-19 Impact: Saw significant growth during the pandemic as people turned to online solutions for buying and selling notes.

💬 Education and Training: Launched educational initiatives to teach users about notes, due diligence, and the Paperstac platform.

🔍 Community Engagement: Engages with users through various platforms, including YouTube, to address common questions and provide valuable insights.

🧠 Continuous Learning: Emphasizes the importance of staying updated with the latest marketing trends and tools.

🤝 Networking and Partnerships: Leverages strategic partnerships and networking to expand the reach and impact of Paperstac.

Summary

1. Introduction: Jerome introduces Brett Burky, highlighting his extensive background in internet marketing and his role at Paperstac.
2. Joining Paperstac: Brett shares how he met his business partner Rick and decided to join Paperstac, recognizing the potential of the notes marketplace.
3. Challenges in Marketing: Discusses the difficulties faced in creating a successful marketplace and balancing the needs of buyers and sellers.
4. Innovative Solutions: Developed features like safe search and automated processes to enhance user experience on Paperstac.
5. Market Evolution: Adapted to market changes, including the integration of electronic signatures and online notaries.
6. COVID-19 Impact: Saw significant growth during the pandemic as people turned to online solutions for buying and selling notes.
7. Education and Training: Launched educational initiatives to teach users about notes, due diligence, and the Paperstac platform.
8. Community Engagement: Engages with users through various platforms, including YouTube, to address common questions and provide valuable insights.
9. Continuous Learning: Emphasizes the importance of staying updated with the latest marketing trends and tools.
10. Networking and Partnerships: Leverages strategic partnerships and networking to expand the reach and impact of Paperstac.

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