Episode 60
Paid Advertising Strategies with Justin Brooke - AdSkills (Google Ads, Facebook Ads For Real Estate)
Are you looking to increase the quality of your leads? Paid ad strategies, such as those offered by Google and Facebook, can be a great way to make sure you're reaching the right people with your message.
By leveraging the powerful tools available through both platforms, you can develop effective campaigns that will draw in serious customers. With today's episode, we'll discuss techniques for using paid advertising to generate high-quality leads. Tune in to discover how you can tap into this lucrative resource and drive more revenue from each ad campaign.
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Paid Ads Strategies for Real Estate Entrepreneurs with Justin Brooke - AdSkills Founder
In this episode of the Remarketing Podcast, Jerome Lewis interviews Justin Brooke, the founder of AdSkills, a digital training company offering a variety of online advertising courses. Justin shares his journey from being skeptical about online marketing to becoming a successful entrepreneur and digital marketing expert. He discusses effective strategies for using paid ads in real estate, highlighting the importance of both paid and organic methods.
Conclusion
Justin Brooke emphasizes the significance of using paid ads to achieve quick and scalable results in real estate marketing. By leveraging platforms like Google Ads and Facebook, real estate professionals can reach a wider audience and generate quality leads. Justin's insights highlight the importance of understanding the customer journey, continuous learning, and adapting to new marketing trends for sustained success.
Key points
🎯 Justin's Background: Started with skepticism about online marketing, read "The Rich Jerk," and transitioned into digital marketing after making his first sale.
📈 Journey into Digital Ads: Got an internship with Russell Brunson, gaining extensive knowledge in digital marketing, and used $60 to start a profitable Google Ads campaign.
📊 SEO vs. Paid Ads: Explains why he transitioned from SEO to paid ads, highlighting the immediacy and effectiveness of paid ads for quick results.
🛠️ Effective Use of Paid Ads: Discusses the importance of Google Search ads for intent-based traffic and Facebook ads for retargeting and building brand presence.
📚 Challenges and Solutions: Shares personal experiences of financial struggles and the power of persistence and resilience in overcoming obstacles.
🚀 High Ticket vs. Membership Sites: Compares the benefits of high-ticket items and low-cost membership sites, emphasizing the importance of recurring revenue and providing value.
💬 Importance of Content Quality: Stresses the need for quality content and the role of backlinks in improving SEO rankings and visibility.
🔍 Retargeting Strategies: Explains retargeting as showing ads to users who have previously visited your website, increasing the chances of conversion.
🧠 Creative Campaigns: Advocates for innovative and customer-centric marketing campaigns to stand out in a competitive market.
🤝 Educational Resources: Highlights the value of continuous education and the resources available through AdSkills for mastering digital marketing.
Summary
- Introduction: Jerome introduces Justin Brooke, focusing on his background and achievements in digital marketing.
- Journey into Digital Ads: Justin shares his transition from skepticism about online marketing to becoming a successful entrepreneur.
- SEO vs. Paid Ads: Explains why he prefers paid ads over SEO for quick and effective results.
- Effective Use of Paid Ads: Discusses the importance of Google Search ads and Facebook ads for different stages of the customer journey.
- Challenges and Solutions: Shares personal experiences of financial struggles and the importance of resilience.
- High Ticket vs. Membership Sites: Compares the benefits of high-ticket items and low-cost membership sites.
- Importance of Content Quality: Stresses the need for quality content and the role of backlinks in SEO.
- Retargeting Strategies: Explains the concept and benefits of retargeting in digital marketing.
- Creative Campaigns: Advocates for innovative and customer-centric marketing campaigns.
- Educational Resources: Highlights the value of continuous education and resources available through AdSkills.
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