Episode 63
Paid Advertising Strategies (Facebook Ads, Google Ads For Real Estate) (Liana Ling, The Lead Gen Queen, and Jerome Lewis) - AdSkills.com CEO
Facebook Ads, Landing Pages, Media Buying, AdSkills and More with Liana Ling | Paid Advertising Strategies (Facebook Ads, Google Ads For Real Estate) with Liana Ling (TheLeadGenQueen) - AdSkills New CEO
As a real estate entrepreneur, paid ads are a great way to grow your business. With platforms like Facebook and Google Ads, you can target specific audiences and measure how successful your campaigns are, with tracking metrics such as ROI or customer engagement.
By using these powerful paid advertising outlets, you can increase visibility for your products or services and reach hundreds or thousands of potential customers quickly and effectively.
In this episode of the podcast, we'll be discussing the hows and whys of using paid ads in the real estate world- from budgeting strategies to designing effective ad campaigns- so that you can scale your business and make the most out of these fantastic advertisements.
Facebook Ads and Google Ads for Real Estate with Liana Ling
In this episode of the Remarketing Podcast, Jerome Lewis interviews Liana Ling, also known as The Lead Gen Queen, who recently became the CEO of AdSkills. Liana shares her journey from being a lawyer to becoming a top-notch traffic pro in digital marketing. She discusses effective strategies for using Facebook and Google ads for real estate marketing, emphasizing the importance of lead generation and the customer journey.
Conclusion
Liana Ling highlights the significance of understanding the nuances of digital marketing platforms, particularly Facebook and Google ads, for real estate professionals. By mastering these tools, real estate agents and investors can effectively generate leads and convert them into clients. Liana's expertise underscores the importance of creativity, continuous learning, and strategic implementation in achieving marketing success.
Key points
🎯 Liana's Background: Transitioned from being a lawyer to a digital marketing expert, with extensive experience in lead generation and traffic management.
📈 Journey into Marketing: Started by buying a digital marketing franchise and later ventured into independent lead generation, especially for B2B info products.
📊 Understanding Lead Generation: Emphasizes the importance of generating qualified leads and distinguishing between inquiries and actual leads.
🛠️ Role of Media Buyers: Explains the role of media buyers in acquiring and managing traffic, focusing on ROI and profit-first strategies.
📚 Challenges and Solutions: Shares insights on overcoming challenges in lead generation and the importance of working closely with web developers for effective marketing.
🚀 Customer Journey: Stresses the importance of understanding the customer journey and aligning marketing strategies to guide leads through this process.
💬 Effective Facebook Ads: Discusses the importance of having a good offer and understanding the platform’s context and rules to make Facebook ads successful.
🔍 Creative Financing: Talks about using creative financing strategies to make leads pay for their own marketing, reinvesting the revenue into the business.
🧠 Continuous Learning: Advocates for continuous education and adapting to new marketing trends and tools to stay competitive.
🤝 Community and Networking: Highlights the value of participating in marketing communities like AdSkills for networking, learning, and support.
Summary
- Introduction: Jerome introduces Liana Ling, highlighting her new role as CEO of AdSkills and her extensive marketing background.
- Journey into Marketing: Liana shares her transition from a lawyer to a digital marketing expert and her early challenges.
- Understanding Lead Generation: Discusses the importance of generating qualified leads and the distinction between inquiries and actual leads.
- Role of Media Buyers: Explains the role of media buyers in managing traffic and focusing on ROI.
- Challenges and Solutions: Shares insights on overcoming marketing challenges and the importance of collaboration with web developers.
- Customer Journey: Emphasizes the importance of guiding leads through the customer journey and aligning marketing strategies accordingly.
- Effective Facebook Ads: Talks about the importance of having a good offer and understanding Facebook's platform rules for successful ads.
- Creative Financing: Discusses strategies to make leads pay for their own marketing and reinvesting the revenue.
- Continuous Learning: Advocates for continuous learning and adapting to new trends and tools in marketing.
- Community and Networking: Highlights the benefits of participating in marketing communities like AdSkills for networking and support.
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