Episode 141

Short-Term Rental Secrets Podcast Interview By Norma Richards

Short-Term Rental Secrets Podcast Interview By Norma Richards

Summary

  • 📖 Introduction and Memorial Day Weekend: The podcast begins with Norma Richards and Jerome Lewis catching up after Memorial Day weekend, discussing their experiences and activities.
  • 🎤 Ohio Black Expo: Norma shares her experience at the Ohio Black Expo, highlighting the various events including the State of Black Ohio, a youth summit, networking events, and a HBCU college fair.
  • 💼 STEM and Coding Education: Norma mentions meeting representatives from Colorcoded Labs, who teach children coding skills, emphasizing that college is not always necessary for acquiring valuable skills.
  • 📈 Real Estate Investment Discussions: Jerome talks about his participation in discussions on real estate investment at the Expo, and the importance of educating the community about various investment opportunities.
  • 🔄 Airbnb and Verbo Camera Policies: Jerome discusses the new policies on interior cameras by Airbnb and Verbo, explaining why he believes these policies are unfair to hosts and the implications for property protection and security.
  • 🤝 Security and Privacy Concerns: The conversation covers the security benefits of having interior cameras in specific non-guest areas, such as monitoring for water intrusion or using security system cameras that only activate when an alarm is triggered.
  • 💡 Host and Guest Perspectives: Jerome and Norma debate the balance between guest privacy and host security, suggesting that a middle ground could involve disclosing camera locations and purposes to guests.
  • 🔄 Challenges with Platform Policies: Jerome shares his frustrations with the strict and sometimes unreasonable enforcement of platform policies, which can lead to account suspensions based on unproven guest claims.
  • 🌱 Building Independent Hosting Platforms: Norma emphasizes the importance of hosts having their own websites and independent ways to attract guests to avoid over-reliance on platforms like Airbnb and Verbo.
  • 🏅 Book Announcement: Norma announces her upcoming book, "Short-Term Rental Secrets Revealed," which will provide more insights and tips for hosts, and she thanks Jerome for his help in getting the book ready for publication.

Insights Based on Numbers

  • 350 Reviews: Norma has over 350 reviews, highlighting her extensive experience and the positive feedback from guests.
  • $1,000 Damage: Jerome shares a case where a guest caused $1,000 worth of damage, demonstrating the potential risks hosts face and the importance of having measures to protect their property.
  • 2017: Norma has been hosting since 2017, showcasing her long-term commitment and expertise in the short-term rental market.

About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

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Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.