Episode 145

πŸ“ˆ $20K from Front-End Sales Alone! πŸ“ˆ Den Lopez's Success Story

Summary

  • 🎯 Introduction to Marketing Implementation: Jerome Lewis, the host, discusses a marketing implementation case study involving Den Lopez, who made $20,000 from book sales in 90 days.
  • πŸ“š Book Publishing Strategy: Den Lopez published a physical book which helped him generate leads and follow up with potential clients, resulting in increased sales and customer engagement.
  • πŸ’‘ Importance of Physical Books: The video emphasizes that physical books can serve as a powerful marketing tool because they create trust and provide opportunities for follow-up sales.
  • πŸš€ Results from Book Sales: Den sold 166 copies in the first 15 days, making over $1,000, and continued to increase his sales, reaching almost $20,000 in 90 days.
  • πŸ“ˆ Sales and Marketing Tactics: The strategy focused on leveraging a physical book to convert readers into leads and customers, using platforms like Amazon and social media for distribution and promotion.
  • 🀝 Coaching and Implementation: Jerome Lewis discusses the importance of coaching and mentorship in achieving marketing success and implementing effective strategies.
  • πŸ” Continuous Improvement: Den and Jerome discuss the importance of taking action even when things are not perfect and continuously improving strategies to maximize sales and marketing efforts.
  • πŸ† Success Testimonials: The video includes testimonials from people who have successfully implemented Jerome’s strategies, highlighting the value of taking imperfect action and consistently pushing forward.

Insights Based on Numbers

  • $20,000 in 90 Days: Den Lopez achieved $20,000 in sales in just 90 days through book sales alone, demonstrating the effectiveness of using a book as a marketing tool.
  • 166 Copies in 15 Days: Den sold 166 copies in just 15 days, making over $1,000, which shows the rapid impact of his marketing and sales strategy.
  • 1,000 Copies Sold = 1,000 Leads: Selling 1,000 copies of the book also translated into 1,000 potential customers for other services and products offered, indicating a high conversion rate from readers to leads.

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About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.