Episode 109

Breaking Marketing With Liana Ling The Art of Effective Marketing: Insights from Jerome "Mr. Implementation" Lewis with Liana Ling

"Ready to elevate your marketing game and take your real estate business to the next level? Look no further than the latest episode of the Real Estate Marketing Podcast, where host Liana Ling interviews expert guest Jerome Lewis on marketing and implementation strategies.

In this episode, Liana will delve into Jerome's experience in marketing and implementation. Jerome is a seasoned real estate investor and marketing expert who has successfully implemented numerous marketing strategies in his own business. He will share his insights and strategies on how to develop and execute effective marketing plans, including the importance of understanding your target audience, crafting compelling messaging, and utilizing the latest technologies and platforms to reach potential clients.

Liana will also ask Jerome about his personal experiences and anecdotes, providing a fascinating glimpse into the world of real estate marketing and implementation. Whether you're a seasoned investor or just starting out, this episode is packed with valuable insights and actionable advice to help you grow your business and succeed in the world of real estate. Don't miss out on this opportunity to learn from two of the best in the industry and take your marketing game to the next level!"

The Art of Effective Marketing: Insights from Jerome Lewis with Liana Ling

In this video, Jerome Lewis and Liana Ling discuss the importance of effective marketing strategies, with Jerome sharing his journey, experiences, and valuable insights into leveraging various marketing techniques for business growth. The conversation highlights the significance of community, implementation, and continuous learning in achieving marketing success.

Conclusion

Jerome Lewis emphasizes the importance of implementation, community, and continuous learning in marketing. He highlights how leveraging social media, networking, and offline marketing strategies, such as book funnels, can significantly impact business growth and client engagement. Jerome's insights demonstrate the power of practical application and adaptability in the ever-evolving marketing landscape.


Key points

🎯 Finding Ad Skills: Jerome discovered Ad Skills through social media, which helped him learn Google Ads and other advertising strategies.

πŸ“ˆ Community and Networking: Emphasizes the value of community and networking in the Ad Skills platform, which provides real-world experiences and support.

πŸ“Š Journey to Marketing: Transitioned from IT to real estate, focusing on implementation and leveraging his IT skills for marketing.

πŸ› οΈ Overcoming Challenges: Faced challenges with job insecurity and finding income sources, leading him to real estate and marketing.

πŸ“š Importance of Mentorship: Stresses the importance of finding a coach and investing in mentorship to accelerate learning and success.

πŸš€ Leveraging IT Skills: Utilized IT skills for marketing, generating leads through Facebook ads and helping local real estate organizations with their marketing.

πŸ’¬ Transition to Paid Ads: Learned the value of paid advertising from Dan Kennedy and other mentors, focusing on acquiring customers through effective spending.

🀝 Empathy in Marketing: Highlights the role of empathy in understanding clients' needs and building effective marketing strategies.

πŸ” Book Funnels and Offline Marketing: Discusses the effectiveness of book funnels and offline marketing techniques to capture client information and build long-term engagement.

🧠 Continuous Implementation: Advocates for continuous implementation and testing of marketing strategies to achieve tangible results and business growth.

Summary

  1. Introduction: Jerome introduces the podcast and guest Liana Ling, detailing his background and journey into marketing.
  2. Finding Ad Skills: Jerome shares how he discovered Ad Skills through social media and its impact on his advertising knowledge.
  3. Community and Networking: Discusses the value of community and networking in the Ad Skills platform for real-world support and experiences.
  4. Journey to Marketing: Transitioned from IT to real estate, leveraging IT skills for marketing and generating leads through Facebook ads.
  5. Overcoming Challenges: Faced job insecurity and income challenges, leading him to real estate and marketing for better opportunities.
  6. Importance of Mentorship: Stresses the importance of finding a coach and investing in mentorship to accelerate learning and success.
  7. Leveraging IT Skills: Utilized IT skills for marketing, helping local real estate organizations with their marketing efforts.
  8. Transition to Paid Ads: Learned the value of paid advertising from mentors, focusing on acquiring customers through effective spending.
  9. Empathy in Marketing: Highlights the role of empathy in understanding clients' needs and building effective marketing strategies.
  10. Book Funnels and Offline Marketing: Discusses the effectiveness of book funnels and offline marketing techniques to capture client information and build long-term engagement.

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About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.