Episode 71

Unlock the Secrets to Working with Hard Money Lenders in Real Estate with Chris Cascella

"Ready to take your real estate investing to the next level and learn more about working with hard money lenders? Look no further than the latest episode of the Real Estate Marketing Podcast, where we sit down with Jerome Lewis and Chris Cascella, two experts in real estate investing and financing.

In this episode, Jerome will interview Chris and delve into his experience of working with hard money lenders. Chris is a seasoned real estate investor and financing expert who has worked with countless lenders over the years. He will share his insights and strategies on how to approach hard money lending, including what to look for in a lender, how to build a relationship, and how to negotiate the best possible terms.

Jerome will also ask Chris about his personal experiences and anecdotes, providing a fascinating glimpse into the world of real estate investing and financing. Whether you're a seasoned investor or just starting out, this episode is packed with valuable insights and actionable advice to help you grow your business and succeed in the world of real estate. Don't miss out on this opportunity to learn from two of the best in the industry."

Unlock the Secrets to Working with Hard Money Lenders in Real Estate with Chris Cascella

In this video, Jerome Lewis interviews Chris Cascella, a principal underwriter and real estate investor. Chris shares his journey, the benefits of hard money lending, and key insights for real estate investors on how to effectively leverage hard money to grow their portfolios.


Chris Cascella emphasizes the importance of understanding the benefits and nuances of hard money lending. By leveraging hard money, real estate investors can quickly scale their portfolios, navigate financial hurdles, and seize opportunities that traditional financing might not offer. Chris's insights demystify hard money lending, making it a valuable tool for investors seeking growth and efficiency.

Key points

🎯 Chris's Background: Transitioned from working in finance at General Electric to real estate investing and hard money lending with his business partner Grant.

πŸ“ˆ Journey into Real Estate: Chris and Grant started their venture after realizing the limitations of traditional corporate paths, focusing on providing capital for fix-and-flip projects.

πŸ“Š What is Hard Money?: Explained as a short-term loan secured by real estate, typically used for fix-and-flip projects, offering speed, convenience, and flexibility.

πŸ› οΈ Benefits of Hard Money: Highlights speed (closing in 5-7 days), convenience (predefined terms), and flexibility (creative financing options like cross-collateralization).

πŸ“š Common Myths: Debunks myths about hard money being unattainable or overly expensive, emphasizing its role in scaling real estate portfolios.

πŸš€ Practical Examples: Shares a case study where an investor used cross-collateralization to reduce out-of-pocket expenses, demonstrating the strategic advantages of hard money.

πŸ’¬ Opportunities in Real Estate: Encourages investors to understand the true costs and benefits of hard money, leveraging it to move quickly and capitalize on opportunities.

πŸ” Finding Deals: Emphasizes the importance of building relationships with local agents and leveraging local market knowledge to find the best investment opportunities.

🧠 Continuous Learning: Advocates for continuous learning and staying updated with market trends to make informed investment decisions.

🀝 Community and Support: Highlights the value of networking, mentorship, and community engagement in achieving real estate investment success.


  1. Introduction: Jerome introduces Chris Cascella, focusing on his background and expertise in hard money lending.
  2. Journey into Real Estate: Chris shares his transition from corporate finance to real estate investing and the formation of his partnership with Grant.
  3. What is Hard Money?: Explains the concept of hard money as a short-term loan secured by real estate, highlighting its benefits.
  4. Benefits of Hard Money: Discusses the speed, convenience, and flexibility of hard money loans and how they can help investors scale their portfolios.
  5. Common Myths: Debunks common misconceptions about hard money, stressing its practicality and strategic value.
  6. Practical Examples: Shares a case study of an investor using cross-collateralization to minimize out-of-pocket costs.
  7. Opportunities in Real Estate: Emphasizes the importance of understanding hard money to capitalize on real estate opportunities quickly.
  8. Finding Deals: Highlights the role of local market knowledge and relationships in finding lucrative investment deals.
  9. Continuous Learning: Stresses the importance of continuous learning and staying informed about market trends.
  10. Community and Support: Encourages networking and community engagement as key components of successful real estate investing.


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Jerome "Mr. Implementation" Lewis

About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.