Welcome to The Real Estate Marketing Podcast! In this episode, our host Jerome Lewis sits down with Darin Dawson, the founder of BombBomb, a $20 million company that specializes in video communication, to discuss how using video content can help real estate entrepreneurs appear more human in business.

As a real estate entrepreneur, building strong connections with clients is vital to your success. However, in a world that's becoming increasingly digitized, it's becoming harder to create that personal touch. In this episode, Darin shares his expertise and insights on how to use video content to humanize your business and build genuine connections with clients.

During this episode, you will learn:

✅ Why using video is such an effective tool for building trust and connection with clients.

✅ The different types of video content that work best for real estate entrepreneurs, including property walkthroughs, virtual open houses, and personalized communications.

✅ Tips and tricks for creating high-quality video content, even if you have no experience.

Whether you're just starting out in real estate or you're a seasoned professional, this episode is packed with valuable insights and practical tips for using video content to enhance your business and connect with clients in a meaningful way.

Thank you for listening to The Real Estate Marketing Podcast. Be sure to subscribe, rate, and review us on your favorite podcast platform!

Using Video Content to Humanize Your Real Estate Business with Darin Dawson

In this video, Jerome Lewis interviews Darin Dawson, co-founder and president of BombBomb, a platform that helps users leverage video content to enhance business communication. Darin shares his journey, the significance of video in real estate, and strategies for creating impactful video messages.

Conclusion

Darin Dawson emphasizes the importance of using video to humanize business communication. By leveraging video, real estate professionals can build stronger relationships, differentiate themselves, and create a more personal connection with clients. BombBomb simplifies the video creation and distribution process, making it easier for professionals to integrate video into their daily communication.

Key points

🎯 Darin's Background: Co-founder and president of BombBomb, a human-centered communication platform that utilizes video to enhance business interactions.

📈 Journey into Video Communication: Started BombBomb to create a more personal way of communicating in sales and marketing, aiming to get in front of people more effectively.

📊 Benefits of Video: Video helps build trust, showcase personality, and stand out in crowded inboxes, providing a more personal touch than text-based communication.

🛠️ Challenges Overcome: Initially struggled with the technical aspects of video integration in emails but persisted to develop a user-friendly platform.

📚 Customer Experience: Focuses on creating a memorable customer experience by maintaining touchpoints throughout the client relationship, not just during transactions.

🚀 Re-humanizing Communication: Emphasizes the intrinsic value of human interactions and the need to be seen, heard, and understood in business relationships.

💬 Practical Video Use: Encourages real estate professionals to use video for market updates, client check-ins, and personalized messages to maintain relationships and generate referrals.

🔍 Integration with Tools: BombBomb integrates with various platforms like Outlook, Gmail, LinkedIn, and real estate CRMs to streamline video communication.

🧠 Combining AI and Human Touch: Advocates for using AI tools to enhance video communication, making it more efficient while retaining the personal touch.

🤝 Giving Back: BombBomb offers free accounts to nonprofits and educators, supporting their communication efforts and rehumanizing interactions.

Summary

1. Introduction: Jerome introduces Darin Dawson, highlighting his role at BombBomb and his mission to rehumanize business communication through video.
2. Journey into Video Communication: Darin shares how he and his co-founder started BombBomb to improve personal communication in sales and marketing.
3. Benefits of Video: Discusses how video helps build trust, showcase personality, and stand out in a crowded digital space.
4. Challenges Overcome: Describes the initial technical challenges they faced and how they developed a user-friendly platform for video emails.
5. Customer Experience: Emphasizes the importance of maintaining customer relationships and creating memorable experiences through consistent touchpoints.
6. Re-humanizing Communication: Focuses on the intrinsic value of human interactions and the need for personal connections in business.
7. Practical Video Use: Encourages real estate professionals to use video for various purposes, such as market updates and client check-ins, to maintain relationships and generate referrals.
8. Integration with Tools: Highlights BombBomb’s integration with platforms like Outlook, Gmail, LinkedIn, and real estate CRMs for seamless video communication.
9. Combining AI and Human Touch: Advocates for using AI to enhance video communication while retaining a personal touch.
10. Giving Back: Discusses BombBomb’s initiative to offer free accounts to nonprofits and educators to support their communication efforts.

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