Episode 186
Grow Your Real Estate Business with Mark Weithorn
The Problem...
Real estate agents, especially new ones, struggle with getting clients because they don't understand the importance of marketing. Many believe clients will just come to them without any effort. A major challenge for realtors is staying in touch with their clients, which is a key part of their job.
The Reality...
Without a solid marketing plan, realtors can't find and keep clients, which is their most important job. This can lead to a lot of wasted time and effort. Also, many realtors don't use their own tools, like their own client database, and risk losing control of their clients if they switch brokers. Clients often use large real estate sites like Zillow instead of the realtor's website, which means the realtor loses control of the client and potential business.
The Solution and How To Solve The Problem...
The solution is to use technology and a solid marketing plan to build awareness and stay in front of clients. Mark Weithorn's company offers a powerful set of tools to help realtors solve these problems:
- A Professional Website: A website acts as a realtor's online business card, building credibility and trust, especially with younger clients who fact-check them online.
- Automated Marketing: The company's websites automatically post daily blog articles, share them on social media (Facebook, LinkedIn), and send weekly email newsletters to clients. This helps realtors stay connected without having to do all the work themselves.
- IDX Integration: Websites can include an IDX system that pulls all real estate listings from the local MLS. This keeps clients on the realtor's website instead of losing them to big sites like Zillow, so the realtor can maintain control.
- Private CRM: The company provides a personal customer relationship management (CRM) database that belongs to the realtor, not the broker. This ensures their client list is private and portable if they ever decide to change brokers.
- AI for Leads: They have a new AI product called leads.ai that uses online activity and public data to find people who are likely to sell their homes. This helps realtors find leads for listings, which are more valuable than buyer leads.
This summary just scratches the surface of the marketing and technology insights Mark shared. For all the details on real estate trends, AI, and his personal journey, you'll have to check out the full video! What do you find to be the most challenging part of real estate marketing?
