Targeted Marketing: How Real Estate Pros Use Geofencing to Win by Chris Seminatore!

The Problem...

• Real estate professionals often struggle with marketing, especially when trying to find motivated sellers or buyers.
• Traditional marketing methods can be ineffective and expensive, making it difficult for smaller agents and investors to compete with larger companies.
• It's challenging to get marketing materials in front of a truly targeted and relevant audience, which leads to wasted advertising dollars.

The Reality

• Without a precise marketing strategy, real estate professionals risk missing out on key opportunities, such as new listings or potential buyers.
• They may also spend valuable time and money on broad advertising that doesn't reach the right people, leading to a poor return on investment.
• This can create a sense of being left behind, especially when up against larger competitors with bigger budgets. The difficulty of expanding into new markets, as mentioned in the podcast, is a real pain point for many.

The Solution and How To Solve The Problem...

• Geofencing is the solution, as it allows for highly precise, location-based advertising. By setting a digital boundary around a physical location, you can target the mobile devices of people who visit that specific place.
• For Real Estate Agents: Geofence open houses to capture the phones of potential buyers, or geofence hospitals to target people of a specific ethnicity that might be looking to buy a home.
• For Real Estate Investors: Geofence locations that indicate a life transition, such as divorce attorneys' offices, hospice centers, or estate attorneys. This gives you a "first mover's advantage" to reach people who are likely to sell their homes.
• How it Works: The platform captures anonymous data from mobile devices and uses it to serve ads to those individuals on various websites and apps. This process uses AI to optimize ad delivery, ensuring your ads are seen by the people most likely to engage with them.

Are you ready to use geofencing to level up your real estate business? What specific locations would you target to find your ideal clients? Listen to the entire episode to get even more detailed strategies on this powerful marketing tool!