Unpacking Facebook Advertising for Real Estate Pros By Stephen Whiting of Street Text

In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Stephen Whiting, co-CEO of Street Text, an ad tech platform. Stephen shares insights on leveraging Facebook advertising for real estate professionals, discussing strategies for generating leads and maximizing ad performance.

Conclusion

Stephen Whiting emphasizes the importance of Facebook advertising in the real estate industry. By utilizing effective ad strategies, real estate professionals can generate leads, test new ideas, and scale their businesses predictably. Street Text simplifies the ad creation process, allowing agents to focus on conversion and follow-up, ensuring maximum ROI.

Key points

🔍 Stephen's Background: Co-CEO of Street Text, with extensive experience in Facebook advertising since 2012.

📈 Facebook Ads Evolution: Discussion on the transition from sidebar ads to newsfeed ads and the impact on ad performance.

💡 Ad Effectiveness: Importance of testing and iterating ads to find the right messaging and copy that resonates with the audience.

🔧 Street Text Platform: Simplifies ad creation and management for real estate professionals, ensuring compliance with Facebook's housing category rules.

💬 Copy and Creative: Explains the significance of ad copy (text) and creative (images/videos) in driving engagement and conversions.

📊 Ad Budgeting: Recommendations on starting budgets for ad campaigns, emphasizing the cost-effectiveness of Facebook ads.

🚀 Lead Generation: Strategies for generating leads and the importance of follow-up systems to convert leads into clients.

🔄 Remarketing: Utilizes ads to nurture leads over time, reinforcing brand presence and providing valuable information.

🌐 Technological Integration: Street Text handles changes in Facebook's ad manager, ensuring ads remain effective and compliant.

🤖 Automation: Features like automatic split testing and ad updates to optimize performance without constant manual intervention.

Summary

1. Introduction: Jerome introduces Stephen Whiting and the focus on Facebook advertising for real estate.
2. Stephen's Background: Stephen shares his journey, including his early days in real estate and the founding of Street Text.
3. Facebook Ads Evolution: Discussion on the transition from sidebar ads to newsfeed ads and the impact on ad performance.
4. Ad Effectiveness: Importance of testing and iterating ads to find the right messaging and copy that resonates with the audience.
5. Street Text Platform: Simplifies ad creation and management for real estate professionals, ensuring compliance with Facebook's housing category rules.
6. Copy and Creative: Explains the significance of ad copy (text) and creative (images/videos) in driving engagement and conversions.
7. Ad Budgeting: Recommendations on starting budgets for ad campaigns, emphasizing the cost-effectiveness of Facebook ads.
8. Lead Generation: Strategies for generating leads and the importance of follow-up systems to convert leads into clients.
9. Remarketing: Utilizes ads to nurture leads over time, reinforcing brand presence and providing valuable information.
10. Technological Integration: Street Text handles changes in Facebook's ad manager, ensuring ads remain effective and compliant.
11. Automation: Features like automatic split testing and ad updates to optimize performance without constant manual intervention.

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