Episode 137

"Real Estate Success Secrets: Strategies Every Agent Needs (Chris Prefontaine and Jerome Lewis)

Real Estate Success Secrets: Strategies Every Agent Needs with Chris Prefontaine

In this episode of the Real Estate Marketing Podcast, Jerome Lewis interviews Chris Prefontaine, a three-time bestselling author and founder of Smart Real Estate Coach. Chris shares his extensive knowledge and experience in real estate, discussing strategies for buying and selling on terms, the importance of business intelligence, and leveraging technology to succeed in the industry.

Conclusion

Chris Prefontaine emphasizes the significance of understanding and implementing creative financing strategies in real estate. By leveraging business intelligence and technology, agents and investors can navigate market changes and optimize their operations. Chris's insights highlight the value of continuous learning, mentorship, and ethical practices in achieving long-term success in real estate.

Key points

πŸ“š Chris's Background: Over 30 years of experience in real estate, including constructing new homes, owning a real estate franchise, and coaching clients across North America.

πŸ› οΈ Buying and Selling on Terms: Focuses on creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.

πŸ”§ Importance of Business Intelligence: Utilizing data and business intelligence tools to make informed decisions and improve lead generation and conversion rates.

πŸ“Š Avoiding Banks: Chris advocates for avoiding traditional bank financing to prevent personal liability and maintain financial flexibility.

πŸš€ Three Payday System: A unique approach where each deal generates three types of paydaysβ€”upfront, monthly cash flow, and long-term cash flow.

πŸ’‘ Education and Mentorship: Emphasizes the importance of continuous education, coaching, and mentorship to avoid common mistakes and maximize profitability.

🌐 Wicked Smart Sit-Down: Weekly meetings to provide ongoing support, coaching, and actionable insights to community members.

πŸ” Favorite Lead Sources: Recommends targeting expired listings, for-sale-by-owner properties, and free-and-clear properties for creative financing opportunities.

🧠 Scripts and Training: The importance of using scripts to build confidence and handle common seller objections effectively.

πŸŽ₯ YouTube and Podcast: Resources like the Smart Real Estate Coach YouTube channel and podcast offer valuable insights and continuous learning opportunities.

Summary

  1. Introduction: Jerome introduces Chris Prefontaine, highlighting his background and extensive experience in real estate.
  2. Chris's Background: Chris shares his journey, from constructing new homes to founding Smart Real Estate Coach.
  3. Buying and Selling on Terms: Discusses creative financing methods such as owner financing, subject-to-existing mortgages, and lease purchases.
  4. Importance of Business Intelligence: Emphasizes using data and business intelligence tools for better decision-making.
  5. Avoiding Banks: Advocates for avoiding traditional bank financing to prevent personal liability.
  6. Three Payday System: Explains the three payday systemβ€”upfront payment, monthly cash flow, and long-term cash flow.
  7. Education and Mentorship: Highlights the importance of continuous education and coaching to avoid common mistakes.
  8. Wicked Smart Sit-Down: Discusses the weekly meetings for ongoing support and actionable insights.
  9. Favorite Lead Sources: Recommends targeting expired listings, for-sale-by-owner properties, and free-and-clear properties.
  10. Scripts and Training: Emphasizes the use of scripts to handle seller objections and build confidence.
  11. YouTube and Podcast: Provides information about the Smart Real Estate Coach YouTube channel and podcast for continuous learning.

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Jerome "Mr. Implementation" Lewis

About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

Profile picture for Jerome Lewis

Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.