Episode 38

The Importance of Consistency For Real Estate

We all know the importance of consistency in life and business. It's what helps us stay on track and achieve our goals. But what does it really mean to be consistent? And how can we make sure we're doing it right?

In this episode of the REmarketing Podcast, we dive deep with Daniel Umstead into the topic of consistency. We discuss what it means to be consistent, how to achieve it, and the benefits of being consistent in life and business. We also share some actionable tips that you can use to start being more consistent today.

If you're looking for a dose of inspiration and motivation to help you get started on your journey to consistency, this episode is for you! So tune in, hit play, and extract as much value as possible!

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Transcript

All right. All right. Welcome to the remarketing podcast. My name is Jerome Lewis. I'm your host for today. The remarketing podcast is a podcast where we talk marketing tech, business and leadership. We talk these things for real estate agents, real estate investors and real estate entrepreneurs. The remarketing podcast has two purposes.

Purpose number one to spotlight you, then your business, your service, or your product in a way that provides value to you, including market exposure and content creation. Number two to educate and inform our audience and listeners. Oops, with that, we have a special guest today. We have Daniel UAD and on read his bio.

Daniel UAD is the founder of the Robert Nathaniel group, which operates the R and G radio show. The radio show goes over topics such as credit repair, real estate, resume writing and motivational tips for success on the show. Daniel invites guests such as business owners, entrepreneurs, and executives to discuss the true meaning of success.

interviews since May,:

His first passion came in:

Daniel's goal is simple, and that is to create a million millionaires by helping others achieve their passion. By having individuals promote themselves on the show and discussions with him set up individually, Daniel currently runs and operates the Robert Nathaniel group as the owner licensed realtor in the Philadelphia PA area and resume writer to find out more about Daniel Umstead, please visit Daniel Daniel umstead.com.

Daniel. Impressive bio. Welcome to the show. Thanks. Right. thank you, brother. Appreciate. Absolutely. So, uh, before we get started and get into like the questions, tell us, and your own words a little bit about you and why you chose to go down this path. Uh, sure. So I mean a little bit about me, uh, currently right now, I don't want folks think like, oh man, this guy does all this stuff.

What does he do during the day? So during the day, I just wanna be clear. I'm an associate consultant executive search firm for Morgan Samuels, uh, which we pretty much create the leaders of tomorrow, but, uh, my side hats or my Batman hats, if you will include, you know, the resume writing, uh, being a realtor.

What is a podcast show host such as like the one we're on, by the way, if you haven't already subscribed to the Jerome Lewis, uh, channel, please be sure to do so on YouTube. Um, in addition, uh, you know, just pretty much just trying to help others. So all that conferences as to what, who is Danielle ISET, Danielle Umstead is the person that you wanna speak to and have a conversation with to help you get to that next level.

It's not a coaching session. It's not paying $300 coming out. The Wazu it's literally just setting that time with them to see if there's items that you and I can connect on, or me just helping you with the next steps, getting you to where you need to be at. Okay. Awesome. So you, you have, you have multiple hats and one of the things we're gonna get to some questions.

And then what I wanna do is I wanna drill down specifically and we wanna have a conversation about consistency, but before we go there, I have a question. So what I want you to tell me, right? On your entrepreneurial and your corporate journey, I want you to tell me one thing that. All right. So this is how the question reads.

What's one thing, your business or successful venture that you didn't expect. So what's some success or something that you didn't expect along this journey, share that with us, uh, support, you know, I I'll honestly say support, uh, for my current job even right now. Um, and I've done it just personally for me, as far as helping folks with interview prep and getting them to the next stage, but the company that I work for and even, you know, working in the real estate industry, you get more support then you think otherwise.

So if people are thinking like, oh, I'm not gonna get anybody to help me, listen, folks, aren't gonna help you. If you stand in your car and you got a flat tire, but if you're out there working on it and trying your best, trying to change it, folks are gonna pull over, get you the advice, get you the sport.

You need to get you on your way. Okay, awesome. So next question I kind of have for you is like what's. What is the most important lesson you've learned along your journey thus far? Uh, really, it just ties in being, uh, with being consistent. Those who are not consistent, you know, you're gonna lose that time and time is, uh, something of value that we all have.

So one thing that I've learned, um, since that started my real estate journey, is that you need to put the time in to be consistent and it doesn't have to be, I don't want people to think like, oh, well I'm already working full-time job. I've already got a bunch of kids. I'm already working like three different jobs.

Just spend five minutes. You know, if there's a book that you're looking to read, if you know, said book is gonna get you to the next, uh, journey in your life, then read that five minutes a day. So you could get there. So definitely time. Okay. Time. So you talked about consistency and since you brought it up, let's kind of get into it like right now.

Absolutely. In your definition, uh, what is consistency? What does that mean? Uh, consistency starts with, uh, mentality. So it's really having something consistently in the back of your mind, in the front of your mind side of your mind, knowing what you need to get done. It, it's not even so much like, oh, you know, I wanna become the top agent.

I'm my brokerage. Or I wanna, you know, get the next lead or client out. But if you're not consistent mentally, meaning that you're always thinking about it. You're not always having to do the action, but if you're honestly thinking about it and taking those baby steps, uh, to get to where you need to grow, that's my definition.

So having it first in the mind, once you have it in the mind, then moving towards, okay, what can I just get done today? What's gonna take me a minute or two, maybe looking at a Jerome Lewis podcast, maybe looking at Daniel Amay podcast and, you know, taking the time to figure out how to better yourself. All right.

Would you say that consistency is, uh, difficult to maintain or, uh, easy to maintain? I'm gonna answer. Yeah, I'm gonna answer yes. To both, you know, it it's really what you make of it. Uh, a chef who is asked to bake a cake, or excuse me, an omelet, a three, a Golet is gonna be easy. Somebody who's never been in the kitchen, somebody who's never touched a pen might be like, I, I don't know if I could do that, but we live in a world right now.

You could just Google how to make an omelet. You could just Google how to be consistent. So is there gonna be difficulty? Absolutely. But it's what you make of it. You know, if you know, you're not a morning person. All right. And if next year you're not a morning person. Okay. What have you done over the course of three to 65 days to make you a better morning person?

Okay. And so consistency can, it can be challenging. Uh, I say, uh, what in your. Opinion, your professional opinion. Why do you think that most people struggle or not most people, let me not say that. Why do you think people struggle with consistency and how can they overcome that struggle? Yeah, it's, it's definitely most people.

I mean, I'm not no genius or no superhero or anything like that. I struggle with consistency on a day to day basis. You know? Um, the reason for it is that either one for me I'm realize my weakness is my scheduling. So if I have things going on throughout the day, whether it be a busy day or not so busy day, if I'm not putting items on my calendar, that tapers off my consistency, like it's just not gonna be able to give me to where I need to be at.

Why people struggle with consist, just scheduling, you know, people are not taking the time to set time apart and say throughout my day, at one 15, I'm gonna get a, on a call with the OME Lewis and talk about, uh, conversation with consistency. Had I not put that on my calendar? Had I completely forgot about it.

You know, you're missing those opportunities. So how to resolve, you know, someone in need of being more consistent in life, just schedule it, you know, and even if it's just something saying, Hey, I need to spend 10 minutes today on being consistent. What does that look like? Separate that time, whether it be meditation, whether it be, uh, reading the book.

What have you. All right. And from, from, from your perspective, is consistency a habit? Is it a mentality or is it a. Um, that's, that's a really tough question because there's so many different views that you can look at it, um, because it becomes a skill, you know, over time. Um, and it needs to develop into a habit what they say after 21 days of you consistently doing something, it eventually turns into a habit.

Uh, but as I was talking about before, it really has to do with mentality. You know, if you're not already thinking that, Hey, I'm gonna be the next top real estate agent, I'm gonna be the next number one best selling author. Uh, you know, you first need to attack your mind first and say, yes, I can do that.

But if you're already backing up and saying like, I'm not gonna be able to do that, or my busy or my schedule is way too busy for me to even try to try to fit that in, then you've already lost, you know, because you already started with that mentality that you couldn't do it. So how, how would someone fix their mentality?

Like do they just sit down, you know, maybe watch the secret and just think positive. Is there some like actual practical work involved? Do I need to read books, listen to PO like, what are some suggestions that I can do to become consistent and fix that mentality around consistency? I think it, it really just starts with, you know, Daniel talking to Daniel, Jerome talking to Jerome.

So I, I think the first thing that anybody can do, cause I wanna start with that low cost free feature, but it's the most valuable resource is time. You need to start with time. So folks need to put on their schedule. When is Sarah gonna talk to Sarah? When is Michael gonna talk to Michael? When is qua gonna have a conversation with qua?

Because if you don't talk to yourself, if you don't have a conversation, you know, you're just gonna be pulling from everybody else. You know, there's so many gurus, there's so many experts out here, but if you just randomly go on YouTube and say how to be consistent and listen to some random person you're gonna get lost.

So you need to have that conversation in the mirror, by yourself. Nobody else needs to be there. And then addition, you need to answer yourself that question, that everybody, uh, should be asking themselves. What does next year look like for me, with everything going on? What does next year look like for me?

And where do I see myself at? Okay. So, uh, one of the things like I, I work with like a lot of, uh, real estate professionals, right? And one of the things that. One of the hurdles for consistency is like perfection. Like they want everything to be perfect. They want everything to be correct. What is your perspective on that mentality?

Just go out and do it. Um, you talking to somebody who, uh, started three years in this industry and I'm now getting in the stride of being consistent, staying motivated. But when I first got started, man, I was spending hours on marketing flyers. I was spending time like up to one, two o'clock in the morning, let's listening to YouTube videos, listen to podcasts and striving for that.

Well, what's the step by step plan that I need to do. What's the next plan that I need to do? The tip is simple. You live in a neighborhood, you take addresses down from your local 10 neighbors and you send them something, whether it be a postcard, a handwritten note that says, hi, I'm your local realtor wanted to set up a discussion with you in regards to the market.

And if you'd be willing to sell your house from that point, then start expanding. Then start looking out because nobody cares about your activity. Nobody even cares when you tell 'em about your activity, but if you start doing activity and you start generating that activity, people are gonna give you tips.

Well, I see you sending out letters. Have you tried going on social media? Uh, and marketing that way. No, I haven't thought about that. Have you tried, uh, ordering the book from, uh, Jerome Lewis in the RA marketing, uh, book as far as to help you with your marketing strategies? No, I haven't even done that. So there's many avenues that folks can do, uh, but they just need to start locally.

All, all realtors need to start locally. Now, if you already at the top, you got a thousand units that, you know, you're the top icon agent, then Hey, run with it, rock with it, you know, and then, um, search for that next level in your life. All right. Is it, is it safe to say that you also work a full time job? I work, I definitely work more than a full time job.

So sometimes my job requires me till six at night. Sometimes it requires me over the weekends. Could you talk about how you maintain consistency working at that job as well as running businesses, the podcast, the radio show. Could you talk, take us through the mentality of being consistent with those things?

Sure. So you have to look at your future 10th. So every single day, I wanna say between four and 6:00 PM, I pretty much write out what my next day is gonna look like. So whether that be the weekend, whether that be during the week when I do have work, but it's really saying, okay, this is my schedule for the next day.

How can I include this, uh, marketing, uh, putting out this, uh, meme or this post on IG or Facebook. The other thing too is setting time for yourself. So throughout all that scheduling, because you're gonna burn yourself out and it's okay to feel anxiety and pressure and saying like, oh man, I, I just need to slow down.

That's fine. Nobody's expecting you to win the race of becoming a successful millionaire tomorrow. What folks do wanna look into is seeing how you've grown and even more so. More. So you should be seeing how yourself is growing. So how I do it is really just the day before making a list, top three things that you wanna do.

I wanna make sure three's in the camera, look like my finger was cut off top three things that you wanna do for your next day, that includes your day schedule. Um, but if your job starts at eight o'clock and you know, you don't have time to get these stuff done, this stuff done between eight and six, or whenever you gotta work, then wake up that hour early.

If you're saying, well, I'm already waking up at 7:00 AM. Um, you know, to get myself ready for work. Well, wake up at 6:00 AM. Well, I need to get up at 6:00 AM anyway, cuz I gotta take care of the family, other items. Okay, well get up at 5:00 AM. You know, and if you keep making those excuses saying like, well, I don't have time to schedule for myself.

Well, time's gonna go by and you're gonna be sitting there with a nice goal watch, uh, come to age of 65 and trying to figure out how to get out of your in debt situation. Awesome. So we, we kind of, you talked about like the mentality of consistency. So I wanna try to like, get something more practical.

Like out of that mindset, we've had the conversation, I had the conversation wrong. You need to be more consistent. Right. So now it's like, well, what's the next step for me to implement this consistency in my life and in my business? What, what do you. I mean, as far as implemented, I just don't want people to like, you know, jump right into it.

That, that was my fault that I was having was that I was like, all right, now that I know I need to push out like more flyers, I need to push out more videos. I need to go, go, go, you know, and. I want people to even view you as an example, you know, from the beginning you had the videos going now, your videos have led to you being on stage at conferences has led to you talk to other professionals.

So it's not going to happen where it's like, Hey, I put out one video y'all yo, I'm good. I'm I'm straight y'all I did the one video. So I'm set, let, waiting for that check to come from YouTube and say, I'm good. It's about continuously taking those baby steps and implementing those baby steps to make it happen.

If you folks that follow Jerome Lewis, you'll see, there's a story. Every single day. There's a tip every single day. There's a marketing strategy every single day. So following even just that basic model of implementing, and you could do something quick and. Because Rome's already putting out the content for me.

So what I do is when I get time, if I see a story or post that he has, I just share it to my story and tag a minute. So it, it's not even so much that you need to do what others are doing specifically and say like, oh, I need to make a flyer like that. Or I need to do a video like that. No, I'm just gonna take what they have share it, tag them in it.

So that way they're following season. Now I'm not saying that you gotta do, you know, even big time celebrities and stalking them, but still do it still do it. Cause the worst thing that's gonna happen is that they say, oh, can you please stop tag me and stuff? Okay, I'll go onto the next person. So just tag tag and shirt.

What, what, so I, I like, I understand the importance of consistency and I think most people do, but there can be like some misunderstanding. So. As entrepreneurs, we, we desire success. We D desire financial freedom. We desire like kind of all of the same things, uh, from my perspective, consistency is essential to success.

Right. Uh, is that, would you, would you, I don't know. I don't know what I'm asking. Um, let me just move on to the next question. No problem. Tell me, tell me why. Right. You see that imperfect it's okay. Just be consistent. It's it's fine. Tell, tell me why consistency is so important in the real estate space, right?

I love that you brought that question. Let me give you a back story for those that are, uh, watching and listening or listening. At later time, when I met Jerome Lewis, I was not a realtor. I barely knew what wholesaling was. Didn't even know what house hacking was. And when I met Jerome at, uh, soft hotel, one of the hotels downtown, when I went up to him and was looking to get into this, uh, meeting, I didn't.

I'll just be blunt with it. I didn't pay. So drone's like, Hey, if you didn't pay, cuz you already got your free B session, uh, you gonna need to pay. And I'm like, man, I ain't paid for this. Now mind you, I was dead broke. Um, so I just couldn't afford to pay. Um, and I definitely got my $5, uh, refunded back to me, which, uh, you know, I utilized, but now I'm in a good spot.

But uh, the reason why I say or that consistency is important. Cause for me, had, I stayed on that path of seeing what Jerome is up to seeing what these real estate professionals are doing rather than saying like man, $5, man. They could go somewhere else with that. But if you're not consistent in your goals, you're gonna be on a delay.

You know, I, I find myself three years later now being into it, you know, uh, find myself, you know, being a realtor now having much more focus into what I wanna become into what I want to do. So. I'm glad. And this brings back to the story. Um, when me and Jerome met at a later time, he had apologizing. He said, listen, man, I didn't mean to come off that way.

You know, it's just, there's a lot of people in this industry who are not consistent and that stuck with me. And I was like, man, there's always gonna be people around. And me and Jerome have seen it. You have this, you have people coming in all hard and heavy and saying like, oh yeah, I'm gonna get into wholesaling.

I'm gonna get into fixing and flips. I'm gonna do the bird strategy. Listen, I just signed up for the bigger pockets. Pro pro triple platinum package. I'm going in hard. And then a month goes by. You never hear. And this happens with realtors too. I've worked with some of the greatest realtors of all time and worked with different brokerages and I see people fall off and the thing is they're not being consistent.

They're not even being consistent to being a realtor. So is it important? Yeah. If you're trying to tell the world where you're trying to get to and what you're trying to become, you gotta be consistent in that. And if you're not, you gonna be three years down to later in line, finally realizing like, oh, now, now I get it now.

Now I realize what I need to do. So it's consistency important. Yeah. All right. So, alright. They're probably, let's, let's try to get away from consistency and let's go more generic. Right? So I have a question over here. What is one piece of advice you would give someone starting out in your career in my career?

You wanna choose? Okay. Investments, investing time in yourself. Um, stop looking at the cost of things. Money is gonna come, just manifest it, work on manifesting. You say that, alright, I don't have money to buy this $20 book. I don't have money to sign up for this thousand dollars class. I don't have money to go on this trip to do this multi-family conference, start writing it down of what you want to become, what you want to do, and then, you know, make it flourish now on the side of things and, you know, cash app, Robin hood.

Whoever else does fractional shares. They are not paying me or supporting me, but with your finances, if you are shopping at Walmart, and if you're old, like me been shopping at Walmart for the past 10 years, plus you need to start putting your money in where you shop at. So if you know, in 10 years at plan on shopping at Walmart, you go to Walmart today, this weekend, what have you spending $35.

Use that dollar, put it towards Walmart stock. You know, I know people are like, well, it's in stock market. This is just change outta your pocket. You know, now if you can't afford the dollar, well, you shouldn't be spending $35 at Walmart, or you need to put back bag of chips. what, who has been your most professional, who has been your most important professional mentor?

Tell us about. Thus far. I mean, one person I look up to actually a few. I mean, outside of you, I'll be honest, Jerome, you brought me into E X P at the time and you know, we still stay connected even though I'm not with E XP anymore. So in addition to you, um, I would definitely say Michael Blan. Um, who's the, a multifamily guru specialist.

Um, who is it? Uh, Daniel. Uh, oh, shoot. I forget his name. Dan lock the bio. There it is. Yep. It's in the bio Dan lock and then, um, another person outside of even Damon, John that I just look towards, um, is grant card, Don, you know, and I wanna give everybody the secret with grand Cardone. So, uh, one of his books says when you reach a million dollar status, give me a call and that's huge folks.

That's huge. So it's like, you ain't even gotta have multimillion dollars, just reach a million and give him a call. He says this specifically in his book. So it's somebody that I definitely look towards and, um, look up to as far as my next steps. So I, I have a, um, I wish I I'm gonna see if I could try to get this video up while we're, uh, doing this, but grant Cardone, have you ever, uh, he has this video where he talks about perfection.

Do you, you know that video it's been a, when did that video come out? Cause the one I saw so old video, very old, the one I saw was with Brian Rose that really got me like hooked on grant. When he sat down over in London first, I was like, wait, this guy's in London talking real estate. I didn't even know you could do that.

Um, and then there was another one at catches, uh, snippets here and there, but I'm trying to remember the perfection video. Okay. So he said, and I'm like looking it up online right now. But one of it, this is like a, a more concise way of him saying it. He says, uh, he quotes, I'm a perfectionist as a fancy way of saying I procrastinate.

It's a fancy way of saying I procrastinate and I'm not the biggest fan of Cardone, but I know that what he's saying about that is absolutely true. So many people say I'm a perfectionist, I'm a perfectionist. And when the way he said it in the video was even more direct. He said the, he said the perfectionist is a liar.

The perfectionist is a liar. They're just finding a nice way to say that I'm not doing anything. And I could not agree more. I absolutely agree with that. People make so many excuses about being perfect. Oh, oh. And they're just procrastinating, right? They are very selfish. Cuz there are people out there that need your message that need your product, that need your service.

And because you're sitting there being overly selfish about wanting to be perfect, those people can't be served. And I will never forget that video from Cardone, uh, is, is so important. Like you gotta get it out there. So, um, I'm gonna try to find that video so we can kind of view it together. But while I'm move for what's one thing about, and you pick any career like around your job or your job or field of expertise that almost no one agrees with you about, uh, ask that question one more time.

You said what? Yeah. What's one thing about your expertise or job, right? That almost no one agrees with you about. No one agrees with me. Yes. Um, you gotta gimme an example of that. No one I got, I got, so I'll give you, I'll give you one, a good example for me is like, uh, like we just talked about people are like, no, it's gotta be, it's gotta be right.

It needs to be fancy. And I'm like, no, perfect. Uh, uh, it's gotta be perfect. Right? And I'm like, no, it needs to be done. Right. Or another one, another one for me, as an example, people say, oh, you don't need to pay for advertising. I'm like, yes, you do. Right. Those are two examples that I, that most people disagree with me about, but I stand on those.

Um, okay. So with that, actually not so much the paying for advertising, but, uh, the getting started, I think, um, actually, no, not even so much getting started cuz I had this conversation with um, Yeah. I, I had this conversation with somebody I was looking to get, uh, with Morgan Samuels and the conversation came up where he had, uh, asked, he was like, your job can't be that perfect.

And I'm like, it is , it is absolutely that. Perfect. And the like, but there's no way that a job like that, um, offers you such freedom to not only do your job, but you know, other things as well. And I'm like, listen, it's not just here, but it's other places. And I think. You know, those that come from like a corporate toxic environment.

Now I'm not knocking, I don't want people going on my LinkedIn profile. Like, oh, he's talking about these past shows. Hmm. No, it's more. So they shaped me to who I am today to become better. But if you're stuck and I come across this, oh, so many times people feel that because they're so used to a rhythm and routine that there's nothing better out there.

And I'm gonna live an example that it's like, no, there are greater opportunities out there. You just need to go search and look for 'em. So, uh, but for the advertising, no, you don't need to pay it all for advertising. I'm sorry. Jerome. You don't need to pay at all for advertising, but, but your. Is going to pay, uh, for the advertising in itself.

So yeah, you, you don't need to pay for any type of advertiser folks. If you feel that it's like, Hey, I could do my own marketing. I could create my own flyers. I could create my own videos, get them edited, utilize all this free software out here to get it done. Absolutely knock yourself out. But, um, to pay for it, definitely gonna, uh, give you some of that time back that you're looking for and your return of, um, money as well.

So yeah, I, um, I, you, if you don't pay for advertising, you're gonna stay stuck, right? The people that make millions upon billions and do high production, they pay for advertisement. That's the bottom line. Mostly you'll find one or two once in a while. Oh, I do all my business free, but generally you wanna have a successful business, right?

A successful business. You need to pay for advertising. And there are many benefits of advertising. So I found the video, let's look at this video. It's only about a minute long, so I just wanna show this to let's check.

Why, why can't everybody be rich? Why can't everybody have, so why can't everybody have water? Why can't everybody have food? Why can't everybody be successful? You know why? Because you got a bunch of freaking lies sitting on you. Okay. And you can't get up from the lies. You can't do anything for the lies.

You think you're gonna quit? Like the perfectionist, the perfectionist is a liar, stuck in a lie. I'm just a perfectionist. No, you're not, dude. You don't do anything. Perfection is a nice word for no production. You have figured out how to say something nice about yourself. When the truth is you just don't do anything because you're selfish.

Perfectionists are selfish people. They're worried about how they're gonna look rather than let me get my product out to the marketplace. I can change it later. I can fix it later. I can.

I, I literally did that the other day. I was spending time getting a marketing flyer out for resume writing and I spell revisions wrong. I said, my resumes come with unlimited revisions and I have the nerve to spell revisions wrong. Well, thankfully I don't have that strong of a following. So I was able to go in and update revisions without, you know, the world knowing about it.

So, um, yeah, make the mistakes, you know, feel free to make the mistakes because when people are like, Hey, you spelled this wrong and they're commenting on it, uh, that helps with the algorithm cuz people are taking notice and people are reaching out to you. So I would rather take a hundred comments saying on what I need to work on rather than zero, because I perfected my resume to be the best perfected marketing player that there could.

Yeah. And I wanna, uh, one time, I think he released like a book in airhead, like typos in the book. And it was like all of this drama around him releasing that book. And, you know, you get like a lot of attention sometimes because of stuff like that, but you gotta get it out there if you never do nothing, you don't like, I, like, I published in my book.

It's got a ton of mistakes in there. Right. If I waited for it to be perfect, I would've never hit like best seller when it sold hundreds upon hundreds of cop. None of that would've happened if I was worrying about perfection. So, and I always, I still get people, oh, this typos in here, this that, so what, right.

Show me better. Show me better. Right. Lead by example. And almost nobody can do that. Right. I haven't met anybody to show me. Right. They always got something to say, but show me lead by example. It's tough for them to do that. So, and, and I wanna, I wanna point that out real quick, Jerome. So since we've. Since we've met prior to us meeting, we weren't realtors.

Uh, we weren't authors published authors. So since we've met, we have, and there's so much more to us, but since we've met two of the key things that point out is that we're published authors and that we are licensed realtors, we've done a lot. In the past three years, and I know, you know, more things are attached to us, but I just wanna point those out and give that example.

And I'm using consistency word again. We've been consist in our approach and these opportunities have come along. So even just being able, it's really an honor, just being able to talk to you today, just be able to share that experience is just truly phenomenal. And man, this world need to watch out and then years to come with our names, bro.

I appreciate you, man. And I got, I got one more professional question then I'm gonna ask you some personal questions then we're gonna go to the closer this thing up. So yeah, what's the most important lesson you've learned over your career? Um, Trust yourself more. I, I really had a hard time. Um, I was talking with, uh, one of the invest multi-family investors I just connected with, uh, recently, and he showed me his human side and it really resonated with me as well is that you're gonna have downtime.

You're gonna have failures and it's not even failures on your own part where it's like this person isn't calling me back, or I'm not able to go out today to, you know, drop off flyers or whatever, but you're just gonna have those panic days. I, I can't tell folks how many times that I've just had days where I'm like, I'm just gonna do my job and that's it.

I don't feel like studying, uh, for law school. I don't feel like, you know, learning any languages today. I don't feel like going on any podcast, reviewing stuff. So. You just have to go back and trust yourself more and love yourself more. The moment that you do that you unstoppable. Cause you would not believe how many people view you or see on social media as this great beacon of light.

So if you don't see that for yourself, you are losing. So if you have that day where it's like, you know what, I'm stuck in a rut. I don't know how to get out of it. Talk to yourself in the mirror. Hey, we've been through this. All right. We still alive. We're still waking up every single day. Let's go out there and make things happen.

So, you know, my biggest lesson just love yourself. Love yourself. First. Everything else is gonna get taken care of. I promise. I promise. Awesome. And I, I tell you in the past, I'm like, man, you got a great personality, very likable, blah, blah, blah. I push that to you all the time, man. Just so you know. Cause sometimes we, you know, like what you said.

So just so you know, like people see it, you are that, like you said, beacon of light people see that you have that personality. That's one of your strengths. Next question. What is, these are kind of personal questions. What's your biggest failure? All brother. What's your biggest failure. And what did you learn from that experience?

Oh, biggest failure, biggest failure, uh, procrastinating, uh, uh, procrastinating, um, which kind of segues into my book, uh, that I work with, um, with the other 10 authors pivot, thriving in times to change, you can find out on Amazon by Janice Coleman. Uh, but although it was a great success, it was also my greatest failure because I waited till the last minute to, uh, not that I didn't graduate in time.

I did definitely did graduate on time, but I had to take seven classes. I was broke in college. Uh, my, like most students and, um, I was working two jobs, so it was my greatest failure, but yet my greatest accomplishment, because it showed what I can do under pressure. And I talk about it in the book. Um, But I look at that as my greatest failure, because I'm like, yo, I could have been knocked these courses out.

I could have been, came up with strategies to, you know, take care of my tuition bill and everything like that. But I put the onus on me to get it done, but looking back on, it's like, wow, I got that done. So, but still looking as a failure because it's like, you know, it's one of those things I regret. It's like, you know, there was a different way in planning to make this happen.

So what's, what's the name of the book again? Could you tell us sure. It's called pivot thriving in times of change, uh, senior editor, Janice Coleman, other grade authors include Ken share Rege Waller, and D Dr. Frida doxy among others. Bam. Is that it there? That is it right there. Okay. That is how can we get it?

er going to Amazon paying the:

But that book will get to you quicker by ordering it directly from Amazon, rather than coming through me. Cause I need to wait for a bulk order to happen in order or my order, my books. Okay. Uh, and we can talk about that offline. I can find a way to help you figure that out. So appreciate you, Ken.

Absolutely. So another personal question that I have for you, um, what do people misunderstand about you most? Uh, my humor. Yeah. I would agree with. Yeah, my, my humor comes off very crazy. Like I'm goofy. Um, I'm not serious when I'm supposed to be , but , it's, it really just resonates with positivity. You know, I, I got another day on this earth, so I wanna be happy.

I want to be free. And, um, you know, past relationships, I go a lot, the girls that I been with was like, you're too goofy. So I would turn it to this whole robot, like, yeah. Yes, I'll do that. Okay. Now I'm with the love of my life and I'm just even more goofy. So I don't want people to see my craziness on Instagram and Facebook and possib, LinkedIn, YouTube, and all that, and be like, yo, this guy is out of his mind.

No, I just love life. And you know, I just want to be free. You know, so like I tell you like about your person, I think like what you're saying, I think you are goofy and you, you know, like, like you said, sometimes you should be, but it's, it depends on how you look at it. It could be a strength, it could be a weakness and some people will like you, some people won't, we can't please everybody.

So I encourage you to continue doing what you're doing. You're already doing what you doing. I'm already silly do your thing, man. I have, uh, I have this group of friends and like a, like some of them just battle, battle, battle about being theirselves. Like be yourself. It's okay to be yourself like me. I'm not like I could be silly and goofy, but I have like this serious thing about me.

And that's what I am. Some people like it, some people don't. So like couldn't I love the shirt and tie, bro. Thank you. Listen. The, the shirt and tie combo always gets me. I'm like this man, never disappoints. You will always see Jerome and a shirt and tie. I don't think I ever seen you in a t-shirt ever.

Thank you, sir. For that compliment. Speaking of compliments, tell us, tell me the best compliment you've ever gotten. Uh, it was in college and I was in my freshman year. I was in my freshman year. And for those that are, feel familiar with school called Haven, it's a population of about 22. Um, and I remember being in this strip mall, walking around, just, you know, getting to lay of the land, uh, cuz it was brand new to me.

In addition, it was considered a KKK town. So I just wanted to explore as far as you know, where I should be going, where I shouldn't be gone. Luckily this place was only mile down the road. Uh, long story short, I walk in and I'm just sitting down. This woman does not know me, this, this white woman. I, I don't say it as far as point out any racisms prejudice.

I'm just letting you know there was a white woman who approached me while I was just eating and having a snack. And she looks at me and says, there's something about your spirit, that you are gonna be doing great things in your life. Continue on with that. I'm like, uh, thank you. Thank you. This woman did not know me did.

And I have not seen this woman since then. So for a random stranger to just come up to me and say like, you're gonna do great things in life. And although I feel I've done some great things, I know there's more great things to come. So that's always just resonated with me and stay with me. Awesome. Uh, how, how you doing on time?

You got about 10, 10 minutes. I have about another 30, so good. Okay, awesome. So yeah, I wanna get through all of the questions. So what, uh, those, those are the personal questions. Then we're gonna move on to some other questions and kind of stomp you a little bit, right? The next question I have for you, uh, what is, what is the biggest challenge you are facing in your business?

Um, follow. Follow. Yeah, this, this, yeah, this is, uh, this is not only real estate, but also even my main job. Um, just, uh, well, I hope my boss has a fire mate. I'm doing a pretty good job there, but, uh, the follow up comes with, you know, following back up with people, you know, letting 'em know their statuses, uh, whether it be going through your search and even with real estate, just, uh, my chance is just follow up.

I could get started, you know, going through expired lessons, getting some letters out, getting some drop, voicemails, out, text emails, all their jazz. But for me follow up, I'm like, I already just reached out to them. But the rule is you need to touch people seven to eight times before you could get that one response for me.

I hate doing it. I I'll be honest. I, I, I know what needs to get done. I know what needs to happen. And even with my current job, you know, when we're following up with candidates, you know, in regards to getting them on the search, I hate doing a follow up, but I know that it needs to get done. Um, Doing a successful job is to shout out to Morgan Samuels.

I'm on my seventh search, uh, closed out as of this year where most people are usually average in between one to two. Um, so I'm definitely doing my job effectively, but yeah, for the real estate side, just the challenges, just following, I, I appreciate you sharing that transparency and I, I don't think you're the only one that struggles with that follow up in life, but more specifically the real estate business.

And that's what I wrote the book on that's it's called remarketing, right? The, the that's the importance of following. The entire book is based off that premise that people are not following up enough. And like you said, you need to touch people six to seven times and that's just to get a response. I'm glad you said response, cuz you're not gonna get a deal outta there.

You gotta go even further to get a deal. So people, oh, I made the video, I did a TikTok. I was doing goofy dances and I'm not, I don't got any leads. Like it doesn't work that way you gotta follow up, you gotta follow up consistent. So I appreciate you sharing that. And like I said, the entire book was rote off that premise that people go out there, they they'll send out one round of mailers or they'll do one door knocking.

That's it. You have to follow up with these prospects. So, uh, how can someone add immediate value to you or your business? Uh, they go to Daniel stead.com and then they share Daniel stead.com. That's it awesome. There's so many things going on in my life right now. The only thing that I wanna do is help somebody become wealthier through any of the resources that I have available, whether it be getting on their podcast to help support them, or even just simply giving a listening ear and pointing them in right direction.

Um, I talk to somebody earlier this week or early last week, and she just had career advice. You know, somebody that would, she was a Facebook friend don't know her, barely knew where she was from. And she just said the question. She was like, I'm not sure what I wanna do in life. I got a resume, but I'm not sure.

And I'm like, let's talk. Set up a zoom call and let's talk, we talked for 40 minutes. There was no payment, there was no fee. I just wanna help her. But she realized like, wow, I could do so many things in life, you know, from speaking to you. And that's all I want, you know? Cause I'm about generational, you know?

So it is not so much, Hey, what I can do for you and you right now, but no, somebody's gonna be looking at this video for to 10 years from now and be like, wow, I didn't think you could do that. Or I didn't think that was capable or I just learned what consistency is based upon Jerome and Daniel's conversation about it.

Gotcha. Next, how can someone add? So we did immediate value right now. Tell us how we can add long term value to you or your business. Uh, long term value would be not so much even sharing, but just, um, partnering. So reaching out to me, giving me a call. I'm very, I'll be honest folks. I try to do the whole Google voice number.

Like, Hey, hit me at 2 67. That didn't work because Google voice didn't properly follow up or messages weren't coming through. It was weird. So, uh, long term value, 6 0 9 3 5 1 3 9 7 5. Uh, let's figure out how we could come together and partner up and make things happen for the long run cause with real estate.

And I want folks to realize this because I thought it was a quick turnaround with real, any career, any passion that you pursue, make sure that you are in it for the long run and not just like, oh man, I'm gonna sell five houses this year. Make a million dollars in bankroll that no figure out how you could be doing five houses on a monthly basis for the rest of your life.

Awesome. So now we're at the closing table. These means I'm, I'm gonna ask you some questions. Oh. You know, real estate closing table. So, uh, tell me, see, you are a good guest. So I wanna ask you both of these questions hit me. Would you rather let me see books or podcasts? Which one would you like to discuss first?

Uh, let's start with the books. Start with the books. Okay. All right. So tell, uh, what are three books you would recommend to the audience and why? Oh, sure. So re marketing, Jerome Lewis, uh, pivot thriving in times changed, uh, because you're gonna gain some stories in there. Uh, cuz it's coming from 11 different people from 11 different.

So, um, when you look at it or when you, um, you know, read the book, you're gonna be like, wow, I could get this done too. The other book is, think and grow rich. Um, It's so accessible, you know, it's gonna change your life. It, it really is. And if you wanna start with those two books before you, uh, buy my book or even Jerome's book, uh, but start with, think, and grow rich.

You can Google think and grow rich PDF, and you will have the book, any hands, you just gotta download it, um, and start reading it. Or he can even just go to YouTube and play the book and it's available to you. All right. Very similar question for podcast. What are three other podcasts you'd recommend to the audience and why?

Uh, podcast wise it's, it's really three that match it industry. Uh, honestly, so if you're in real estate, bigger pocket, bigger pocket. Uh, , there's a C, C I M one. Uh, the other one that I listen to is, uh, Jake and Geno. Um, but yeah, whatever industry you're in, because everybody's doing a podcast on something, you know, there's the podcast for, uh, cheetahs.

There's a podcast for folks that love Michelle Obama. There's a podcast for shirt and tie combos, and how to get the best, uh, variation. So there's going to be plenty of podcasts out there, but Google the podcast service, the podcast that you want and, um, you know, find your passion with that. Cause you listen to something that you're not even interested in and even gonna be beneficial.

Tell us about your radio show slash podcast. Sure. So the radio show is the platform. Uh, actually I'll start with the story cuz it explains it, uh, 20, 20, um, I had somebody that I was in this whole group and they were saying like, Hey, I got a radio show. If anybody wants to come on the radio show, uh, to be a guest, you know, I can help you promote.

Let me see what this is about:

I I know in years time people are going be like, wow, Danielle stead did this, this and this. This is awesome. Oh man. And he's doing this, this and this. Now this is crazy. And he had a podcast. Let me check out some of these past shows and you're just gonna see all these people. That have been in my show that have come in my show to talk about the passion, the love, and the greatest benefit is that, um, even to this day, uh, I had one of my people on the show.

Uh, he was getting started just with his own brand marketing shirts on Shopify. Now he's been featured on, um, power, uh, raising Canan as a cameo. So it's like people are growing. Um, and, and for me just being a part of that stepping stone, I love it. I love it. So come on the show, check out the show. If you look for tips, advice, motivation in regards to, uh, credit restoration, which I don't do anymore, but I could definitely give you some tips on what to do and what not to do, uh, real estate resume writing and, you know, check out my guests.

You'll love them. Awesome. So this question can be a little bit tricky, but I'm gonna exit to you anyway. Throw it at me cause you, you cuz you, you, you let's see. What is one question you wish I had asked you and how would you have answered? Damn, that's a, stuper one question. Uh, I wish you asked me is, um, what's next?

t's next, uh, law school fall:

So I wanna be clear zero settle, uh, Ling, uh, um, Yeah. So I'm just wanna be clear in all languages that zero units right now under my name, but this time next year, looking at specifically at 107 units, there's just a random number. I came up with that I want to hit goals of it. So listen, if I get to 30. Oh no, but it definitely will be more than zero.

So that is what's next for Daniel stead. Okay. And the, kind of the final question I have for you, where can listeners find out more about you online? Sure. Uh, the easiest way is just to go to Daniel stead.com. Awesome. Awesome. Thank you, Daniel. This has been fun. Uh, we've been here for almost an hour. Uh, do you have any closing statements before we close out?

Um, the biggest thing I want folks to realize outside of being consistent and being consistent and making sure that they're consistent is if you're waking up every single day and you got life you're able to breathe live. Live to your passion, live to your happiness. Listen, you don't feel like doing any work that day.

Don't do any work. Don't get fired, please, please. Oh my gosh, Lord have mercy. Don't get fired, not doing any work, but towards your goals. You know, if you gotta go on life and you've been going on thousand miles per hour, and that's like today, I just wanna be at peace. Love yourself and be at peace. It's the only way to grow the only way to grow.

Thank you. I appreciate you so much. This has been fun and exciting and we're gonna all.

About the Podcast

Show artwork for The Real Estate Marketing Implementation Podcast, REmarketing Podcast
The Real Estate Marketing Implementation Podcast, REmarketing Podcast
Marketing Implementation For Real Estate Agents, Coaches, and Investors

About your host

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Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.