Episode 127

"The Power of Social Media: Real Estate Social Media Marketing Strategies with Karlyn Ankrom"

Welcome to The Real Estate Marketing Implementation Podcast hosted by Jerome Lewis. In this episode, Jerome sits down with Karlyn Ankrom, the Founder of Oh Snap! Social, to discuss the ins and outs of social media for real estate entrepreneurs and business owners.

Karlyn is the mastermind behind the Fan Firestarter Framework, a revolutionary approach to social media marketing designed to simplify the process for businesses hesitant to engage due to content creation anxiety. Drawing from over a decade of experience working with brick-and-mortar businesses, Karlyn's user-friendly strategy helps individuals overcome their social media fears and get on the fast track to success with just one hour of commitment per week.

Join us as we explore Karlyn's innovative framework and learn valuable insights and tips for leveraging social media to grow your real estate business. Whether you're a novice or seasoned entrepreneur, this episode offers practical advice to help you unlock the power of social media and propel your business forward. Tune in now and take your social media game to the next level with Karlyn Ankrom.

This video features Jerome Lewis hosting Karlyn Ankrom, founder and lead strategist of O Snap Social. They discuss effective social media marketing strategies for real estate professionals, focusing on building relationships, creating engaging content, and leveraging social media platforms to grow business.


Jerome Lewis and Karlyn Ankrom explore the significance of social media in real estate marketing. Karlyn shares practical strategies for creating engaging content, building authentic relationships, and using social media to enhance business growth. Her insights emphasize the importance of being genuine, consistent, and strategic in social media efforts.

Key points

🎯 Social Media Purpose: Social media is about creating relationships and building community over time.

πŸ“ˆ Video Content: Essential for engagement, authenticity, and connecting with the audience.

πŸ”„ Content Strategy: Includes creating attention-grabbing content, having a strong hook, and clear calls to action.

πŸ“Š Metrics and Goals: Focus on engagement, conversation, and growing email lists over vanity metrics like follower count.

🧩 Personal Branding: Integrating personal interests and hobbies into professional content to build relatability.

πŸ’¬ Engagement: Actively participate in conversations on social media to build and maintain relationships.

πŸš€ Overcoming Video Fear: Start with Instagram Stories for practice, as they disappear after 24 hours.

πŸ“§ External CTAs: Drive traffic from social media to owned platforms like websites and email lists.

πŸ› οΈ Tools and Resources: Utilize tools and strategies to streamline social media efforts and maximize impact.

πŸ“š Success Story: Karlyn helped a psychology professor grow her social media following significantly, leading to a book deal.


  1. Introduction: Jerome introduces the podcast and guest Karlyn Ankrom, founder of O Snap Social.
  2. Karlyn's Background: Karlyn shares her journey into social media marketing and the founding of her agency.
  3. Social Media Purpose: Discusses the original purpose of social media as a tool for creating relationships and building community.
  4. Video Content Importance: Emphasizes the necessity of video content for authentic engagement.
  5. Content Strategy: Talks about creating content that grabs attention and includes clear calls to action.
  6. Metrics and Goals: Advises focusing on engagement and growing email lists instead of vanity metrics.
  7. Personal Branding: Explains how to integrate personal interests into professional content to enhance relatability.
  8. Engagement: Encourages engaging with audiences on social media to build and maintain relationships.
  9. Overcoming Video Fear: Suggests starting with Instagram Stories to practice video content.
  10. Success Story: Shares a success story of helping a psychology professor grow her social media following and secure a book deal.


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πŸ‘‰ Secrets to attracting your ideal clients and building lasting relationships

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πŸ‘‰ The power of accountability, collaboration, and support in reaching your goals

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Jerome Lewis / Mr. Implementation

About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate and Marketing Implementation Perspectives For Real Estate Entrepreneurs, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

About your host

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Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.