Episode 166

Turning Expertise into Digital Products By Stephanie Smith (Case Study)

Stephanie Smith: Turning Expertise into Digital Products

Time Interval: 00:00:00 - 00:13:38

Summary

  • 🎙️ Introduction to Case Study: Jerome Lewis presents a case study featuring Stephanie Smith, showcasing how her real estate expertise was transformed into a comprehensive digital product.
  • 📘 From Blank Page to Digital Product: Stephanie started with no digital assets or clear direction. Through Jerome’s guidance, she developed:
  • An ebook titled How Not to Flop Your Flip.
  • An online course sharing insights from her rehab and flip projects.
  • A coaching program to mentor aspiring real estate investors.
  • 💼 Marketing Implementation Coaching: Stephanie received one-on-one coaching to:
  • Develop her ebook and course content.
  • Design marketing funnels for selling her digital products.
  • Build email campaigns and other marketing assets.
  • 🌟 Additional Achievements: Beyond digital products, Jerome facilitated speaking engagements for Stephanie, enhancing her authority in the real estate industry and expanding her audience.
  • 🛠️ Testimonial from Stephanie: Stephanie credited Jerome as a “lifesaver,” helping her organize her knowledge into a profitable format. She highlighted his role in holding her accountable and providing the structure to complete her ebook and online funnel.

Insights Based on Numbers

  • 3 Months: Time it took Stephanie to launch her first ebook and accompanying funnel.
  • Multiple Digital Assets: Including an ebook, an online course, and marketing campaigns.
  • 2 Speaking Engagements: Stephanie gained additional visibility and credibility in her field.

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About the Podcast

Show artwork for Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate Marketing Implementation Podcast (The REmarketing Podcast)
Real Estate, Marketing, and Implementation Perspectives For Real Estate Agents, Real Estate Coaches, and Real Estate Investors by Jerome Lewis

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About your host

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Jerome Lewis

Jerome Lewis is the author of the book REmarketing - Insider’s Secrets of Successful Advertising, Lead Generation, & Marketing Implementation For Real Estate Entrepreneurs.
He is also the founder and CMO of Digital Real Estate Strategy, a tech, and marketing agency that helps busy but serious real estate entrepreneurs implement, structure, and systematize their tech, lead generation, marketing, and business systems. Jerome has helped over 5000 real estate entrepreneurs from more than 40 states and 4 countries. Jerome has shared stages with some of the real estate industry’s best national experts including names ranging from Vena Jones-Cox, Krista Mashore, Marc Halpern, and many more.
Jerome is a bold introvert, father, and former IT professional. In 2021, Jerome won eXp University’s Instructor of The Year Award. He is also the host of the Real Estate Marketing & Social Media Mastermind, where he teaches real estate investors and agents tech and marketing implementation.