Episode 122
"Unlocking Brand Success: Jack Goodall's Guide to Delivering Timely Market Insights"
Join host Jerome Lewis on The Real Estate Marketing Implementation Podcast as he sits down with Jack Goodall, the Director of Marketing at KCM (Keeping Current Matters). Jack is a seasoned expert in marketing strategy, specializing in customer acquisition and paid advertising campaigns. In this episode, Jack shares invaluable insights on delivering timely market insights to enhance the brands of real estate agents nationwide.
With over 12 years of experience, Jack has a proven track record of helping entrepreneurs and small businesses expand their reach and revenue through brand strategy, digital content, and integrated campaigns. At KCM (Keeping Current Matters), Jack has played a pivotal role in increasing social media reach by 650% and program membership by 212%.
Through clear messaging and valuable content, Jack empowers real estate professionals to establish and grow their brands effectively. His expertise spans multiple industries, including music, craft beer, tech startups, non-profits, and higher education organizations.
Tune in to learn from Jack's wealth of knowledge and discover how you can leverage market insights to elevate your real estate brand. Don't miss this opportunity to gain actionable strategies and take your marketing efforts to new heights.
Join host Jerome Lewis on The Real Estate Marketing Implementation Podcast as he sits down with Jack Goodall, the Director of Marketing at KCM (Keeping Current Matters). Jack is a seasoned expert in marketing strategy, specializing in customer acquisition and paid advertising campaigns. In this episode, Jack shares invaluable insights on delivering timely market insights to enhance the brands of real estate agents nationwide.
With over 12 years of experience, Jack has a proven track record of helping entrepreneurs and small businesses expand their reach and revenue through brand strategy, digital content, and integrated campaigns. At KCM (Keeping Current Matters), Jack has played a pivotal role in increasing social media reach by 650% and program membership by 212%.
Through clear messaging and valuable content, Jack empowers real estate professionals to establish and grow their brands effectively. His expertise spans multiple industries, including music, craft beer, tech startups, non-profits, and higher education organizations.
Tune in to learn from Jack's wealth of knowledge and discover how you can leverage market insights to elevate your real estate brand. Don't miss this opportunity to gain actionable strategies and take your marketing efforts to new heights.
Maximizing Your Reach: Strategies for Real Estate Agents with Jack Goodall
This video features Jerome Lewis hosting Jack Goodall, Director of Marketing at Keeping Current Matters (KCM). They discuss effective marketing strategies for real estate agents, focusing on the importance of clear messaging, valuable content, and leveraging data to build brands and engage with clients.
Conclusion
Jerome Lewis and Jack Goodall explore the significance of marketing strategies in real estate. Jack shares insights on leveraging data, creating impactful content, and using clear messaging to enhance real estate agents' reach and effectiveness in the market.
Key points
🎯 KCM's Mission: Helping every family feel confident when buying and selling a home through data and insights.
📈 Marketing Strategy: Combining clear messaging with valuable content to build real estate agents' brands.
📊 Data Aggregation: Synthesizing data from multiple sources to provide actionable insights for agents and clients.
🛠️ Content Creation: Providing blogs, graphics, videos, and guides tailored to different marketing needs.
📚 Educational Resources: Offering a library of materials to support agents in their marketing efforts.
🚀 Increasing Reach: Jack has helped KCM increase social media reach by 650% and program membership by 212%.
💬 Simplifying Complex Topics: Breaking down complex real estate topics into easy-to-understand content for clients.
🤝 Relationship Building: Emphasizing the importance of relationships and emotional connections in real estate transactions.
🔍 Market Insights: Providing timely and relevant market insights to keep agents informed and clients confident.
🧠 Continuous Learning: Advocating for continuous education and staying updated with market trends and data.
Summary
- Introduction: Jerome introduces the podcast and guest Jack Goodall, detailing his extensive background in marketing and real estate.
- Jack's Journey: Jack shares his career path from the music and craft beer industries to real estate marketing.
- KCM's Mission: Discusses KCM's mission to help families feel confident when buying and selling homes.
- Data Aggregation: Explains how KCM aggregates and synthesizes data from various sources to provide clear market insights.
- Content Strategy: Talks about creating engaging content, including blogs, graphics, videos, and guides for real estate agents.
- Increasing Social Media Reach: Highlights the impressive growth in KCM's social media reach and membership under Jack's leadership.
- Simplifying Real Estate: Discusses the importance of simplifying complex real estate topics for clients.
- Market Trends: Provides insights into current market trends and predictions for 2024.
- Educational Resources: Emphasizes the value of continuous learning and utilizing educational resources provided by KCM.
- Building Relationships: Stresses the importance of building and maintaining strong relationships with clients in the real estate industry.
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