Welcome to The Real Estate Marketing Implementation Podcast, hosted by Jerome Lewis. In this enlightening episode, Jerome engages in a captivating conversation with the esteemed guest, Mickie Kennedy, shedding light on the art of utilizing press releases to enhance your sales efforts both online and offline.

Mickie Kennedy is not just an expert; he's a visionary when it comes to helping small businesses, authors, and startups amplify their visibility and credibility. With over 24 years of experience, he founded eReleases with a mission to bridge the gap for small businesses in need of an affordable and effective press release service. His brainchild grants them access to the media and a national newswire—all with a personal touch.

Mickie's journey is enriched by his academic background, holding an MFA in Creative Writing with a unique emphasis in Poetry from George Mason University. He's earned a reputation for crafting press releases that have graced prestigious news outlets like the Wall Street Journal, CNN, Bloomberg, and many more.

But there's more to Mickie than his professional success. He calls Baltimore County home, where he shares space with his family and two feuding cats. Beyond the world of press releases, Mickie indulges in British science fiction and humorously acknowledges an 'unhealthy' addiction to diet soda. A poet at heart, he continues to nurture his creative side, virtually joining fellow misfits in Brunswick, Maryland, for Monday night poetry sessions.

Join Jerome Lewis and Mickie Kennedy on this episode as they unravel the secrets of harnessing press releases to boost sales both online and offline. Whether you're a real estate professional or a business owner seeking to elevate your marketing game, this conversation offers invaluable insights and actionable strategies that can drive your success to new heights.

Unlocking the Power of Press Releases: Mickie Kennedy's Strategies for Online and Offline Sales

In this video, Jerome Lewis interviews Mickie Kennedy, founder of eReleases, to discuss how press releases can significantly boost online and offline sales. Mickie shares his extensive experience and strategies for leveraging press releases to increase visibility and credibility for small businesses.

Conclusion

Jerome Lewis and Mickie Kennedy explore the impact of press releases on business success. Mickie emphasizes the importance of building relationships with the media, creating compelling press releases, and understanding the evolving landscape of media and public relations to achieve business growth.

Key points

🎯 EReleases Foundation: Mickie founded eReleases 24 years ago to help small businesses gain visibility through press releases.

📈 Effective Press Releases: Highlighting interesting data and anomalies can attract media attention and generate significant interest.

📊 Media Relationships: Building and maintaining relationships with journalists is crucial for successful media coverage.

🛠️ Transition to Email: Transitioned from faxing to emailing press releases to meet journalists' preferences and improve data sharing.

📚 Educational Resources: Offers a definitive guide on writing effective press releases, widely used in technical writing courses.

🚀 Cost-Effective Solutions: Provides press release services at a fraction of the cost of traditional newswires, making it accessible for small businesses.

💬 Local Media Focus: Encourages building a local media Rolodex for more accessible and impactful media coverage.

🤝 Community Engagement: Emphasizes the role of community involvement and local media in building a strong business presence.

🔍 Newsworthiness: Understanding what makes a story newsworthy and how to pitch it effectively to the media.

🧠 Continuous Learning: Advocates for ongoing education and adaptation to changes in the media landscape to maintain relevance and effectiveness.

Summary

1. Introduction: Jerome introduces the podcast and guest Mickie Kennedy, detailing his background and the foundation of eReleases.
2. EReleases Foundation: Mickie explains the motivation behind founding eReleases and its mission to help small businesses.
3. Effective Press Releases: Discusses the elements of successful press releases, including the importance of interesting data.
4. Transition to Email: Transitioned from faxing to emailing press releases to improve efficiency and data sharing.
5. Building Relationships: Highlights the importance of building and maintaining media relationships for better coverage.
6. Cost-Effective Solutions: Provides cost-effective press release services, making it accessible for small businesses.
7. Local Media Focus: Encourages building a local media Rolodex for more accessible and impactful media coverage.
8. Community Engagement: Emphasizes community involvement and local media's role in building a strong business presence.
9. Newsworthiness: Discusses understanding what makes a story newsworthy and how to pitch it effectively.
10. Continuous Learning: Advocates for ongoing education and adaptation to changes in the media landscape.

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