Meet Cris Chico, a true innovator in the world of real estate investing. In 2007, Cris coined the term "virtual wholesaling," a groundbreaking approach that he had been successfully implementing since around 2005. His visionary techniques revolutionized the industry long before the advent of tools like Google Street View and the multitude of resources available today.

Cris Chico's contributions extend beyond the realm of virtual wholesaling. He is also credited with creating many of the highly effective postcards utilized in the industry, including the widely recognized Third Notice and Attention postcards.

Continuing to push the boundaries of real estate marketing, Cris has expanded his expertise to include teaching and implementing cutting-edge strategies like Facebook ads and pay-per-click advertising tailored for motivated sellers. With his extensive experience and knowledge, Cris has mastered the art of nationwide wholesaling, successfully closing deals across the country.

As a trailblazer in the field, Cris Chico has not only shaped the industry but also continues to inspire and educate aspiring real estate entrepreneurs. Join us as we delve into the world of virtual wholesaling, learn from Cris's unparalleled insights, and discover the strategies that have propelled his success in the dynamic world of real estate.

Welcome to The Real Estate Marketing Podcast, where we bring you the foremost experts in the field to help you navigate the ever-evolving landscape of real estate entrepreneurship. Stay tuned for an enlightening conversation with the visionary himself, Cris Chico.

Virtual Wholesaling Pioneer: Cris Chico Shares His Secrets to Real Estate Success

In this video, Jerome Lewis interviews Cris Chico, a trailblazer in the world of real estate investing. Cris coined the term "virtual wholesaling" and has significantly impacted the industry with his innovative techniques and marketing strategies. This interview delves into Cris's journey, the evolution of real estate marketing, and the importance of adapting to new technologies.

Conclusion

Cris Chico underscores the necessity of embracing innovative marketing strategies and adapting to new technologies in real estate investing. By leveraging techniques such as virtual wholesaling and online marketing, real estate professionals can achieve success and stay ahead in the competitive market. Cris's insights highlight the importance of focus, consistency, and continuous learning.

Key points

🎯 Cris's Background: Transitioned from an accounting degree to real estate, starting as an agent and then moving to wholesaling.

📈 Virtual Wholesaling: Coined the term in 2007, revolutionizing the industry by enabling deals across various markets without physical presence.

📊 Innovative Marketing: Developed successful postcard campaigns, including "third notice" and "attention" postcards, achieving high response rates.

🛠️ Overcoming Challenges: Faced early challenges with lead management, eventually developing effective systems and tools for handling responses.

📚 Evolution of Strategies: Transitioned from direct mail to digital marketing, focusing on Facebook ads and PPC for motivated seller leads.

🚀 Focus and Consistency: Stresses the importance of focusing on a single strategy and mastering it rather than spreading efforts across multiple methods.

💬 Adaptability: Emphasizes the need to adapt marketing strategies to match personal strengths and preferences for optimal success.

🔍 Dan Kennedy's Influence: Credits Dan Kennedy's teachings on direct response marketing as a significant influence on his success.

🧠 Importance of Marketing and Sales: Highlights marketing and sales skills as crucial for real estate success, more so than technical knowledge of real estate itself.

🤝 Community and Mentorship: Encourages engaging with mentors and professional communities for support and growth.

Summary

1. Introduction: Jerome introduces Cris Chico, highlighting his pioneering work in virtual wholesaling and innovative marketing techniques.
2. Cris's Background: Cris shares his journey from an accounting degree to real estate, starting as an agent and transitioning to wholesaling.
3. Virtual Wholesaling: Coined the term in 2007, enabling deals across various markets without being physically present.
4. Innovative Marketing: Developed successful postcard campaigns, achieving high response rates with "third notice" and "attention" postcards.
5. Overcoming Challenges: Faced early challenges with lead management, developing effective systems and tools for handling responses.
6. Evolution of Strategies: Transitioned from direct mail to digital marketing, focusing on Facebook ads and PPC for motivated seller leads.
7. Focus and Consistency: Stresses the importance of focusing on a single strategy and mastering it rather than spreading efforts across multiple methods.
8. Adaptability: Emphasizes the need to adapt marketing strategies to match personal strengths and preferences for optimal success.
9. Dan Kennedy's Influence: Credits Dan Kennedy's teachings on direct response marketing as a significant influence on his success.
10. Importance of Marketing and Sales: Highlights marketing and sales skills as crucial for real estate success, more so than technical knowledge of real estate itself.

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