"Join Alex Perney on this week's episode of the Real Estate Marketing podcast as he interviews Jerome Lewis on the importance of using a book in your marketing strategy.

Jerome shares his insights on how writing and publishing a book can help establish oneself as an authority in the field, build a personal brand, and attract new clients. Jerome provides practical tips and advice on getting started, including coming up with a topic, and effectively marketing the book.

This episode is a must-listen for anyone in the real estate industry looking to enhance their marketing efforts and stand out in a competitive market. Tune in now to learn how a book can boost your real estate marketing success."

Using the Power of Books in Marketing: Insights from Alex Perny and Jerome Lewis

In this podcast episode, Alex Perny from Advanta IRA interviews Jerome Lewis, a real estate marketing expert. They discuss effective marketing strategies for real estate investors, emphasizing the use of books as powerful marketing tools. Jerome shares his journey from corporate America to real estate, the importance of continuous learning, and how he leverages books to attract and engage clients.

Conclusion

Jerome Lewis highlights the effectiveness of using books as marketing tools in real estate. By writing and distributing books, real estate professionals can establish authority, generate leads, and create a steady stream of potential clients. Jerome's approach underscores the importance of creative marketing strategies, continuous learning, and leveraging unique assets to stand out in the competitive real estate market.

Key points

🎯 Jerome's Background: Transitioned from a corporate job to real estate investing, inspired by the book "Rich Dad Poor Dad."

📈 Journey into Real Estate: Started by learning everything about real estate, joining meetups, and finding a coach and mentor.

📊 Importance of Marketing: Learned that real estate is not just about properties but about effective marketing to attract deals.

🛠️ First Deal Challenges: Overcame financial challenges and saved up to join a coaching program, leading to his first deal after 200 leads.

📚 Leveraging Books: Emphasizes the power of books in marketing, using them to attract and educate potential clients.

🚀 Effective Use of Resources: Advocates for using digital marketing strategies like Facebook ads and combining them with traditional methods like direct mail.

💬 Overcoming Obstacles: Shares personal stories of financial struggles and the importance of resilience and adaptability.

🔍 Tracking Marketing Efforts: Discusses the importance of tracking marketing investments and using dashboards to measure effectiveness.

🧠 Creative Financing: Explains the concept of having leads pay for their own marketing through book sales, reinvesting the revenue back into the business.

🤝 Community and Networking: Highlights the value of participating in local real estate investment associations (REIAs) and networking events.

Summary

1. Introduction: Alex introduces Jerome Lewis, focusing on his background in real estate marketing.
2. Journey into Real Estate: Jerome shares his transition from corporate America to real estate investing, inspired by "Rich Dad Poor Dad."
3. First Deal Challenges: Discusses the challenges faced in getting his first deal and the importance of persistence and resilience.
4. Importance of Marketing: Emphasizes the role of marketing in real estate and how he initially didn't realize he was marketing.
5. Leveraging Books: Explains how writing and selling books can be an effective marketing strategy to attract and educate clients.
6. Effective Use of Resources: Combines digital marketing strategies like Facebook ads with traditional methods like direct mail.
7. Overcoming Obstacles: Shares personal stories of financial struggles and emphasizes the importance of adaptability.
8. Tracking Marketing Efforts: Discusses the importance of tracking marketing investments and using dashboards to measure effectiveness.
9. Creative Financing: Explains the concept of having leads pay for their own marketing through book sales, reinvesting the revenue back into the business.
10. Community and Networking: Highlights the value of participating in local REIAs and networking events to gain insights and support.

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