Episode 184
Stop Selling, Start Proving: How to Create Overwhelming and Undeniable Proof
The Problem...
- Many businesses and real estate agents struggle to gain new clients because they rely on their own promises about their products or services.
- People are naturally skeptical and don't like to be "sold to." They tend to believe what others say about you more than what you say about yourself.
The Reality
- Without a clear way to show your value, you're constantly fighting an uphill battle to prove your worth.
- This can lead to lost sales and fewer opportunities, no matter how good your product or service is.
- Promises and claims are not as powerful as proof, and proof is what truly builds trust and encourages people to do business with you.
The Solution and How To Solve The Problem...
The key is to use social proof—what other people say about you and your work—to let others sell for you. The video highlights five powerful ways to collect and use social proof:
- Video Reviews: This is the most powerful method. Video captures emotion and authenticity. You can ask for a review right after a successful transaction when the client is most excited.
- Written Case Studies: A detailed story that shows a client's journey from a difficult situation to a successful result with your help. You can easily create these from transcribed video reviews.
- Interviews: Regularly interview clients to get their feedback. This helps you collect positive stories and also find out where you can improve.
- Printed Case Studies: In an overly digital world, a physical, printed case study can stand out and make a big impression when you hand it to a potential client.
- Endorsement Letters: A personal letter from a client endorsing you and your services. This feels more personal than a company's sales letter and can help build trust.
To get started, you don't need a huge collection of testimonials; a few good ones are enough to begin building trust and getting more clients.
What's the one type of social proof you're going to focus on collecting first for your business? Watch the full video to get more details on how to implement these strategies!
